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The 84% You’re Missing:Rethinking your on-demand webinar strategy
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62% of all B2B marketers now use webinars.
Source: Content Marketing Institute
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Average # of Webinar Registrants: 300-500
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Typically 84% of registrants
don’t care if they see the live event!
But wait…
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What are those leads doing?
Watching the
recording?
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But probably not all of it.
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So… Let’s break down the cost
Technology ($417)
+
Equipment ($583)
+
Promo costs ($2750)
+
Staffing Expenses ($200)
$3,950=
1.
2.
3.
4.
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Avg. Registration: 260
Avg. Attendance Rate: 38%
= 98 attendees
30% turn into qualified leads = 29
Quick Facts
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Cost of a webinar ÷
qualified leads =
Cost of a qualified
webinar lead
What is the cost of a webinar lead?
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$3950 / 29 = $136 Webinar attendee CPL
What is the cost of a webinar lead?
$3950 / 69 = $52 Webinar registrant/recording CPL
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What should my recordings look like?
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Quick Reminder
*Yes people forget…
PRESS RECORD!
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Relevant Context
Do NOT
reference PAST
or FUTURE info
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Engage All Viewers
Use a poll
Engaged
To keep
The audience
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Create a webinar within a webinar.
Create Sections
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Repurpose
Cut 1
webinar into
smaller
webinars
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Embed Your Recordings
These tools allow you to
embed your recording on
different web pages.
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BOSTON, MA | AUGUST 19-22, 2013
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