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The Age of Conversation
Valeria Maltoni
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© 2007 www.ConversationAgent.com
Why?
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Customer
Board
CEO
General CounselCFO
VP, HR EVP, SalesEVP, MarketingEVP, Operations
VP, SalesVP, MarketingVP, Operations
EVP, Consulting
Region 1 Region 2
Region 3 Region 4
Region 5 Region 6
Director
Manager
Assistant
Director
Manager
Region 1 Region 2
Region 3 Region 4
Region 5 Region 6
Director
Manager
AssistantStaff Staff
Staff Staff
Staff Staff
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Customer
Customer
CustomerCustomer
Customer
Customer
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What
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Company
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© 2007 www.ConversationAgent.com
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© 2007 www.ConversationAgent.com
Direct = Approach
response
% sales
Lifetime $$$
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© 2007 www.ConversationAgent.com
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How
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© 2007 www.ConversationAgent.com
It has to be you
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Talk with
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Learn
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It’s about them
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© 2007 www.ConversationAgent.com
ROI = Return on Involvement
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The Age of Conversation
Valeria Maltoni