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casestudies& testimonials
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Electrolux professional deliver the most innovative
solutions to the most demanding customers globally.
We work with Electrolux on a wide range of their marketing
requirements, from brand positioning and advertising
campaigns to product launch literature and sales support.
The UK marketing manager has this to say about The Agency:
“It is always a pleasure to deal with the guys at The Agency.
Nothing is too much trouble and the work they produce is
top quality. The Agency provide excellent advice and
support throughout projects large or small. Thier mix of
creative and production capabilities are exactly what we
need to support our marketing activity”.
Product brochure production
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HARMAN is the parent company behind an array of
legendary brands that includes AKG®, Harman Kardon®,
JBL®, Mark Levinson®. Lexicon®, Infinity® and more.
We are a leading global provider of premium audio and
infotainment solutions, engaging customers around the
home, in the car and on the go.
We have created numerous brand communications across
the HARMAN portfolio. That includes: global brand
development for the collaboration with Lotus Engineering to
create realistic engine sounds for electric cars – we branded
HaloSonic. Launch collateral for the latest North American
Land Rover models and advertising for the HARMAN range
at the prestigious Geneva Motor Show.
Global technology brand
North American launch brochure
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Biostrip is a revolutionary paint stripper that has the
performance and green credentials to revolutionise
the market
Biostrip is a breakthrough product that unlike any of the
existing paint strippers on the market is not only safe, but
also delivers exceptional performance. We have worked
with the manufacturers Natech to develop a complete route
to market, from brand and marketing strategy through to
designing an extensive packaging range.
The product has been an overwhelming success with
nationwide stockists such as B&Q chasing Biostrip to stock
the product.
Product branding
Online store
Range packaging
Ampleforth College
Amplefortha compass for life
Ampleforth
THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Well known and highly respected, Ampleforth College
wanted to develop their brand by clearly communicating
what having an Ampleforth Education truly means.
The brand identity and strapline that we created promoted the
belief from the school that pupils leave having gained a moral
compass, that steers them through life, whatever it may bring.
Our solution was creating the line ‘A compass for life’ and that
was supported by a compass graphic made from the the
more traditional cross associated with the Catholic school.
A full campaign consisting of brochures, advertising and
promotional material was built around this powerful and
compelling idea.
Direct Mail
48 Sheet
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It’s how IT should be
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
EveryCloud Solutions are an innovative IT company that
offer cloud based Windows software to businesses.
From the outset we had a dual task of educating about cloud
technology as well as promoting EveryCloud as the authority
on it. We created an identity that was simple and friendly
while familiar using the Microsoft style through colour and
graphic design.
The strapline ‘It’s how IT should be’ refers to the simplicity,
low running cost and hassle free nature of cloud based
computing services – in-fact, the complete opposite of
localised solutions!
Brand Guidelines
Web design
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Natural History are a high end online interiors business
selling quality homewares and unique items collected
on the travels of the business owner.
The creative direction for the brand identity was inspired by
those travels, a thirst for discovering products with a
difference, and the owner’s particular interest in Victorian
entomology. From these foundations we created the visual
flavour that combined the idea of a old fashioned printing and
Victorian style with traditional graphic design. The website
was designed to feel like a Darwinian diary, with notes and
samples adding texture and appeal to the backgrounds.
The brand positioning line ‘The Origin of Style’ further
defined the brand as the discoverers of all the latest
trends and fashions.
Web design Social network applications
accounting today for all our tomorrows
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Bespoke Interface design
Website design
Sustainability IQ is a piece of software that measures
the environmental impact a business has through logging
everything from paper usage to energy efficency, it thereby
allows users to create and implement an effective CSR
policy.
Having conceived the original name, strap line and identity,
our focus was on creating a brand that sat comfortably in the
software market but also visualised its ‘green’ credentials.
We created several strap lines to accompany the brand with
the core message being ‘Accounting today for all out tomorrows’
which was a powerful headline, summing up the importance
of sustainabilty in business.
“The Agency really stood out during the pitch process not
only for their strategic and creative work, but also for their
down to earth approach. I can’t recommend working with
The Agency highly enough”.
the answers company
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Integrated fm leads the way in developing and delivering
cutting edge software solutions for facilities, construction
and sustainability management to many of the UK's
biggest names in the corporate and public sector.
To grow their market share, we developed and implemented
a new brand strategy featuring the line ‘The Answers Company’.
This included producing corporate, sales and product
literature and communications both on and offline. The
company enjoyed great success, growing year on year and
was recently incorporated into the Causeway Group where
it continues to flourish.
The Managing Director of IFM says:
“Having worked with The Agency on such a wide number of
communications, I would always highly recommended you
give these guys a go. The approach they took was always
underpinned with intelligent insight and never failed to
impress. One project that immediately springs to mind
would be the rebranding of our maintenance packages
which through a combined sales and marking effort,
achieved growth figures of around 60%.”
Corporate brochure Email newsletters
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Servicom approached us as a ‘two way radio specialist’
struggling to stand out in the industry.
We repositioned them by creating a sharper, more powerful
identity with a supporting line that would elevate them from
the competition: ‘The Power to communicate’.
The work we did re-energised the brand both internally and
externally by ensuring that people involved realised the
importance of the work Servicom conducts and how they
make a difference to peoples lives. The supporting marketing
and literature featured organisations where communications
are a matter of life and death, that Servicom support such as
the fire service, The Red Cross and military with the line
‘Thank you Servicom’.
The UK Business Development Manager had this to say:
“The Agency have really helped us to reposition how our
brand is perceived both internally and externally. This
revitalisation has elevated our reputation with customers
and suppliers and certainly played a major part in us
winning new work, with our turnover doubling over three
years. Keep up the great work!”
Thank you Servicom campaign poster
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Radbournes were established over 35 years ago, and have
grown into one of the largest building supply merchants in
the region.
Having built up a very successful business, the forward looking
directors realised that to take the business to next level, the
brand needed to reflect their present market position. We
undertook a complete brand overhaul encompassing all
aspects of their marketing from their website through to
local advertising.
The Director of Radbournes said this about The Agency:
“We have seen really positive results from the new website
and marketing campaigns. Our new site has streamlined
enquiries as customers are now much better informed about
our product range and aware of the services we offer. The
advice and creative work we have received is always of the
highest quality”.
Branding
Online solution
Range packaging
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Golden Acre Dairy Foods is the home of an exciting
range of the finest range of dairy products from
across Europe.
They are continually bringing new products to the market, and
we have helped them to successfully launch them into major
supermarkets and successfully take on the leading brands in
the sector, and this has lead to a huge growth in sales.
GA Sales Director had these positive words about The Agency:
“We have worked with The Agency on everything from
packaging to exhibitions over the years and they have
consistently delivered work of the highest standard.
The positive feedback, our ingress into new markets
and increased product sales are testament to their
creative skills”
Packaging for leading supermarkets Tesco and Asda
Brand development
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Borderlines Film Festival is steadily growing its reputa-
tion as one of the best film festivals in the UK.
It brings an incredibly diverse range of films from across the
globe to audiences in the English/Welsh Marches showing in an
eclectic mix of venues from theatres to village halls. The festival
has now been firmly established on the cultural calendar both in
the area and way beyond. The existing brand however, lacked
character and we worked on a complete brand overhaul to
reflect the quality of the festival it has become, and most
importantly where it wants to be in the future.
Web designConcept and literature development
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Part of the HARMAN family of brands, JBL designs and
builds exceptional quality audio equipment for consumer,
entertainment and automotive industry.
It takes its decades of experience making speakers and other
equipment for concert halls and other public venues, and uses
it to create audio equipment for consumers around the world.
When Ferrari needed an in-car audio system that would match
the perfection of their driving experience, JBL were a natural
contender. We helped JBL formulate a strategy and
presentation that would emphasise the synergy between
the companies, leaving Ferrari in no doubt that JBL was the
natural choice.
Harman said this about The Agency:
“The Ferrari work The Agency has produced looked fantastic
and was turned round in record time. Great idea and great
execution that I am sure will create the desired impact”
Presentation
Literature
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THE AGENCY BRAND CONSULTANCY | BRAND CASE STUDIES
Compass is the market leader in providing contract
catering and support services to clients in a wide range
of sectors and marketplaces.
The Design and Planning division is an integral part of the
company that has all the expertise to take any idea from
concept to production, but internal awareness needed to
be improved. We created a new name, brand and support
material that brought the service to life, to help make it the
first port of call for anybody within the Compass Group.
Internal branding and accompanying literature
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