Download - The Anti - Smoking Team
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The Anti - Smoking Team
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The Evils of Smoking!
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Smoking – previous campaigns
• Campaigns against have been used aggressively since the 1960’s
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1960’s Anti Smoking Ads
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Smoking – previous campaigns
• Campaigns against have been used aggressively since the 1960’s
• Numerous campaigns over the last 50 years
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Samples of previous anti – smoking images.
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Samples of previous anti – smoking images.
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Samples of previous anti – smoking images.
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Image Targets
• Financial implications
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Image Targets
• Financial implications• Health problems –Blood pressure.
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Image Targets
• Financial implications• Health problems –Blood pressure.• Health problems - Fertility
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Image Targets
• Financial implications• Health problems –Blood pressure.• Health problem – Fertility• Implications of lifestyle and image
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Personal Financial Cost
• Cigarettes per day• 10 20 40• 1 year £1,500.15 £2,912.70 £5,825.40 • 2 years £3,000.30 £5,825.40 £11,650.80 • 10 years £15,001.50 £29,127 £58,254
Source :- http://www.wellbeinghypnotherapy.org.uk
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Costs to the NHS
• In 2006/2007 smoking cost the NHS£2.70 billion or around £50 million per week
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Costs to the NHS
• In 2006/2007 smoking cost the NHS£2.70 billion or around £50 million per week
Weekly costs £20m on Hospital Admissions£10m on GP consultations.Remainder on outpatients, and prescription costs
Source ASH/BHF
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Money burning Image
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Health - Fertility
• The effects of smoking and fertility are well documented.
• Campaigns have concentrated on the effects on the unborn child.
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Health - Fertility
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Health - Fertility
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Health - Fertility
• Images showing the effects on fertility are less common.
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Health – Fertility - Facts
• Most medical scientists agree smoking can affect fertility.
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Health – Fertility - Facts
• Most medical scientists agree smoking can effect fertility.
• Smoking by either partner harms the ovaries, and may lead to early menopause.
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Health – Fertility - Facts
• Most medical scientists agree smoking can effect fertility.
• Smoking by either partner harms the ovaries, and may lead to early menopause.
• Men who smoke have a lower sperm count.
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Health – Fertility - Facts
• Most medical scientists agree smoking can effect fertility.
• Smoking by either partner harms the ovaries, and may lead to early menopause.
• Men who smoke have a lower sperm count.• Smoking increases the risk of spontaneous
miscarriage.
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Health – Fertility - Facts
• Most medical scientists agree smoking can effect fertility.
• Smoking by either partner harms the ovaries, and may lead to early menopause.
• Men who smoke have a lower sperm count.• Smoking increases the risk of spontaneous
miscarriage.• It takes twice as long to conceive when smoking
during IVF attempts• Source American Society for Reproductive Medicine.
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Image of Pregnancy tester
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Health Impact - Blood Pressure
• Direct links between blood pressure and smoking less defined.
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Health Impact - Blood Pressure
• Direct links between blood pressure and smoking less defined.
• Causes arteries to narrow
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Health Impact - Blood Pressure
• Direct links between blood pressure and smoking less defined.
• Causes arteries to narrow• This leads to higher risk of heart disease.
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Health Impact - Blood Pressure
• Direct links between blood pressure and smoking less defined.
• Causes arteries to narrow• This leads to high blood pressure• Leading to higher risk of heart disease.
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Health Impact - Blood Pressure
• We found blood pressure has not been a common anti-smoking image.
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Blood pressure image.
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Social and Skin Effects of Smoking
• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
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Social and Skin Effects of Smoking
• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
• Smoking affects the ageing process.
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Social and Skin Effects of Smoking
• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin,
causing wrinkles to develop.
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Social and Skin Effects of Smoking
• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin,
causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate
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Social and Skin Effects of Smoking
• We wanted to emphasise the effects of ageing and how smoking affects all sides of life.
• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin, causing
wrinkles to develop by reducing the oxygen the body needs to rejuvenate
• Even the facial movements caused by the act of smoking, squinting blowing etc cause increased facial wrinkles.
Source:- Lovell Dale MD Mayo Clinics
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Social and Skin Effects of Smoking
• Ageing images of twins, one a smoker, one who isn't.
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Social and Skin Effects of Smoking
• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.
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Social and Skin effects of Smoking
• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.
• We shot our model smoking and holding the pregnancy tester.
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Social and Skin effects of Smoking
• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.
• We shot our model smoking and holding the pregnancy tester.
• We hoped to convey the despair and the filth of smoking
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Proposed poster locations
• Hospitals, GP Surgeries, Clinics, Health Centres• Waiting rooms (Stations and Bus terminals)• Schools, Colleges, Universities• Busy corridors of public buildings
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Current Posters
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Evidence of campaign failures
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Locations
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Development
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Locations
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Development
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Location
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Development
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Location
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Development
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