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The APIs of Me - Virtualizing Channels and DevicesEd Anuff, Apigee
Allen Rodgers, Pearson Drew Schweinfurth, Walgreens
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Digital Transformation Meets Traditional Business
Source: Gartner - CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino
Single-Channel Multi-Channel Omni-Channel
1990 Today
Digital Has Remade Channel Strategies
B2D Powers B2C, B2B and B2E
APIs turn into products and Developers transform into clients:
Developer
Internal API Partner API Open APIINTEGRATION COLLABORATION INNOVATIONAPIs
APIs Link The New Value Chains
©2015 Apigee. All Rights Reserved.
How can today’s business operationalize APIs to drive new channel strategies?
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©2015 Apigee. All Rights Reserved.
Let’s hear from the front lines…
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API of Me - Bridging the GapAllen RodgersDirector, Pearson API Program
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About UsWelcome to Pearson. We have a simple mission: to
help people make more of their lives through learning
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worlds largest education company1 with 40,000 employees2 More than 70 countries3
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?
Agenda
11©2015 Apigee. All Rights Reserved.
Current State ObservationsInnovation
Hypothesis Closing the GapQuestion
Current State
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How ARE We defining Success, and exploring exploring Opportunities
300 Active Partners1
30 + Apps2
300 + Integrations3
Successful! But…4
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The Program Today
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Mobile yes! But…
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But… what about the rest
The Innovation?
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Students' Mobile Learning Practices
Source: Educause
Student Use of Mobile Devices
Source: Educause
Technical Challenge'sHard science and engineering degrees as a percent of all degrees
Source: Wall Street Journal
Only 5% in Computer Science
observations
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How ARE We defining Success, and exploring exploring Opportunities
Learning is individualized1
Students leverage familiar tools2
Low threshold for change/complexity3
Technology is complex4
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our Observations
Hypothesis
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Lots of APIs, Lots of AppsHuge Gap between Ideas and Execution
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1
APIs are an enabler but
only to a select few
2
Lots of Apps running a
plethora of devices
3
Lot of ideas but very few know how to act of those ideas
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Technology is complex for a
majority of students
our Hypothesis
25©2015 Apigee. All Rights Reserved. • 25
A gap
Closing the GAP
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How can we connect the dots, and lower the barriers
Value of APIs should be available to everyone1
Take advantage of what's been done and what's available2
Simplify the path between Apps and Devices3
Reduce the Complexity of Technology4
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How To close the gap
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Integrate once, use as you like
Evernote Email SMS Social Media
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Integrate once, use where you like
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Truly connected
• 31• 3
1
Empower ideas begin
Simple-ish…
personal
DeviceIndependence
AppIndependence
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APIs ‘unlocked’
creativity unleashed
The API of Me: Virtualizing Channels & Devices
Drew SchweinfurthDeveloper EvangelistWalgreens Developer Program
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Agenda
34©2015 Apigee. All Rights Reserved.
Walgreens Devices and Changes
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36©2015 Apigee. All Rights Reserved.
8,200 Corners of Happy & Healthy
We used to measure convenience in miles and minutes
37©2014 Walgreen Co. All rights reserved. Confidential and proprietary information. For internal use only.
Today, we measure distance in inches and instants
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Mobile fundamentally changes the nature of retail convenience, placing new pressure on Walgreens to redefine convenience once again
We live in a mobile world, Walgreens has become mobile
<1%mobile
3%mobile
13%mobile
35%mobile
51%mobile
2009 2010 2011 2012 2013
Mobile Traffic Shareon Walgreens properties
2014
60%mobile
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
It’s more than channel shift, there’s massive value here
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
So…What’s your API Strategy
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Three Strategic Pillars
Reimagine Connect Extend1
digital experiences to our stores
Walgreens through mobile solutions
our greatest assets to an innovative ecosystem
2 3
RBS, QPIn-Store-ModeClip2Card
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Walgreens API: The Heart of “Extend”
Awareness
Traffic Innovation
Revenue
Photo Prints
Rx Refill
Balanc
e Reward
s
Scheduler
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
The initial shift, abruptly broke the internet
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
The Classic Photo Retail Business Model
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
The Renaissance Photo Retail Business Model
The Modern Photo Retail Business Model
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
170+ integrations in 3 yrsInnovate and Incubate
Embedded across all platforms
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
The Granddaddy of them All: PHOTO PRINTS API
earn points for healthy activities, cash to
spend in store
connect a health tracking app/device
register for Balance Rewards for healthy
choices
• 55+ total integrations in the last year• Popular apps like Lose It!, Misfit, RunKeeper & 7 Min Workout
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
The Innovative little brother: Balance Rewards API
In the words of Bob Marley: “One Second, One Refill”
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Refill by Scan
step 1 step 2 step 3launch scan done!
The Eccentric older sister: Prescription API
• Refill existing Walgreens or Duane Reade prescriptions
• Transfer a prescription to Walgreens or Duane Reade
• Top new integrations with Glow and WebMD
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Reaching out + Touching Hands
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Social Media, is the source of Communication
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Developer Survey: Goodness
54
Program Rating:
Availability Rating:
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
“Keep up the great work guys!”
“I did not find anything out of standards and Walgreens Developers were very helpful during integration process.”
“Great support from the team and easy to get in touch with everyone via Basecamp.”
Developer Survey: Badness
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Developer Portal Rating:
Documentation Rating:
Sample Code Rating:
Errors Code Rating:
© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
“It would be also great to have a sandbox request/response area to execute sample requests on the fly.”
“I received as a .pdf document. API documentation has all details, step-by-step implementation and request/response samples.”
“In the documentation, all API endpoints given with a sample request code piece. Would be nice to see more languages.”
“Depending on what type of error occurred and lack of standard error HTTP status codes made development challenging.”
Example of Mind blowing changes!
Questions?
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[email protected]@That_Drew_Guy
developer.walgreens.com@WalgreensAPI
Thank you