![Page 1: The Art Of Evangelism And Storytelling - Guest Lecture](https://reader035.vdocument.in/reader035/viewer/2022070512/589e54391a28ab1c7f8b6af3/html5/thumbnails/1.jpg)
The Art Of EvangelismWhy storytelling beats marketing
Theo PriestleyNov, 2015
![Page 2: The Art Of Evangelism And Storytelling - Guest Lecture](https://reader035.vdocument.in/reader035/viewer/2022070512/589e54391a28ab1c7f8b6af3/html5/thumbnails/2.jpg)
Theo PriestleyTechnology Evangelist, Advisor, Forbes
Twitter: @ITredux
http://www.linkedin.com/in/theopriestley
![Page 3: The Art Of Evangelism And Storytelling - Guest Lecture](https://reader035.vdocument.in/reader035/viewer/2022070512/589e54391a28ab1c7f8b6af3/html5/thumbnails/3.jpg)
Storytelling Is In Our DNA
![Page 4: The Art Of Evangelism And Storytelling - Guest Lecture](https://reader035.vdocument.in/reader035/viewer/2022070512/589e54391a28ab1c7f8b6af3/html5/thumbnails/4.jpg)
The Core Of Evangelism• Create a transparent
story The product is not the
message
• Create an inspiring story
Drive action from emotion, relationship from reaction
• Be opinionated Avoid “Sycophanticide” and
the Echo Chamber
• Adapt constantly Pivot, pivot, pivot: Don’t be
afraid to try something new
• Connect the dots inside and out
Be the glue between the organization and the customer
![Page 5: The Art Of Evangelism And Storytelling - Guest Lecture](https://reader035.vdocument.in/reader035/viewer/2022070512/589e54391a28ab1c7f8b6af3/html5/thumbnails/5.jpg)
Evangelism Answers 5 QuestionsWhy your product or service exists
How it can resolve a pain or need, and How it can make a difference
Where the value in using the solution or service comes from
Who will it help the most, and Who has it already helped
When can I get my hands on it, and When will it make a difference
![Page 6: The Art Of Evangelism And Storytelling - Guest Lecture](https://reader035.vdocument.in/reader035/viewer/2022070512/589e54391a28ab1c7f8b6af3/html5/thumbnails/6.jpg)
Why Evangelism Over Other Methods?
![Page 7: The Art Of Evangelism And Storytelling - Guest Lecture](https://reader035.vdocument.in/reader035/viewer/2022070512/589e54391a28ab1c7f8b6af3/html5/thumbnails/7.jpg)
Don’t Let Storytelling Die