Download - The Art of Making Data Look Cool
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The Art of Making Data
Look Cool
Tips for Great
Corporate
Presentations
Presented by:
Katelyn Davis
katelyndavis.com
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Historical : Data Reporting
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Historical : Data Reporting
Traditional ways of displaying data and information
in the corporate world are boring and confusing and
do not relate to most audiences.
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Trend: Data Visualization
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Trend: Data Visualization
Make data and information look interesting and
appealing by applying some graphics to represent
and showcase the content in a unique way.
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Agenda
• Data Visualization
and Infographics
• The Importance of
Infographics
• Creating
Infographics in
PowerPoint
• Tips & Tricks to
Making Data Look
Cool
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What is data
visualization and
how do I use it?
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Making Data Look Cool
These data visualizations are more commonly referred to as
infographics, or visual representations such as a chart or
diagram used to represent both information and data.
Infographics make information and data simpler and easier for audiences to read and understand quickly.
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Infographics: Why You Need Them
Comprehend
is all that is
remembered after
reading text.
Connect
of information
transmitted to the
brain is visual.
Distributed
more images are
liked on Facebook
than text.
Growth
average increase
in views after
using an
infographic.
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Infographics: Why You Need Them
Comprehend
is all that is
remembered after
reading text.
Connect
of information
transmitted to the
brain is visual.
Distributed
more images are
liked on Facebook
than text.
Growth
average increase
in views after
using an
infographic.
Statistics show that only 20% of what is read is actually retained by the
reader, which makes sense since over 90% of the information
transmitted through the brain is visual.
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Communicating with Infographics
Simplify Complicated Concepts
Compare Ideas
Tell a Story
When Words Just Won’t Cut It!
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Communicating with Infographics
Everyone has a message, the hard part is building it into a
story and telling it in a way that it can be understood
quickly and clearly by anyone and everyone.
Too many words on the page or screen can distract an
audience from the true message and the story you are
trying to tell.
Infographics will help to simplify your message and
illustrate your story.
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How do I make
infographics for my
presentations?
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How to Make Infographics
1. • Decide what story you want to tell.
2. • Gather the data that supports your story.
3. • Create an outline for your story.
4.
• Develop graphics to support your story from your data and information using SmartArt.
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Microsoft SmartArt
SmartArt is a built-in tool available
in Microsoft PowerPoint and Word.
It provides an instant solution for
presenters to convert their text into
graphics.
These preformatted, editable
diagrams can be used to show:
Lists Relationships
Processes Matrixes
Cycles Pyramids
Hierarchies
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Using SmartArt
SmartArt is native to the ribbon toolbar of Word and
PowerPoint. To access:
STEP 1: Click the Insert Tab
STEP 2: Click on SmartArt
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Using SmartArt
Chose a SmartArt Graphic from the menu that best suits your data and
best reflects your story.
You can experiment with different graphics to see which is the best fit.
STEP 3: Select a Graphic
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Using SmartArt
Use the popout side box to insert your content. The graphic will
automatically resize itself and adjust depending on how much text
or data you have to insert.
STEP 4: Insert content
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Using SmartArt
Craft your story!
STEP 5: Incorporate it into
your story!
The things your audience cares about
The things you want to say
The things you could say
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Using SmartArt
4 Ways to Customize SmartArt
Change Color Theme
Add 3D Effects Edit & Change
Shapes Fill with Pictures
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Other Graphic Options
Microsoft Word and PowerPoint offer other ways to display your data including
charts fed by Excel or custom shapes that you can use to design your own graphics.
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Are there any other
advice for getting
started?
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Infographics Can Help or Hinder
• When not relevant
• When obscure
• When overdone
• When relevant
• When clear
• When to the point
THEY
HINDER
THEY
HELP
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Tips & Tricks
Some believe that creating and giving presentations that do not bore
the audience is an art. And maybe it is... but you too can possess this
superpower by following along with my eight simple rules for
presentations.
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About This
Author Katelyn Davis
Social Media, Communications, &
Public Relations Consultant