Download - The Art Of User Engagement
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The Art of User Engagement
The Art of User Engagement
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Examples of Great Participation
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How To Get Participation?How To Get Participation?
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Reduce Cost of Participation
vsFree, but not so easyFree, but not so easy This is easyThis is easy
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Design For Ego
It’s not about you, it’s about the userIt’s not about you, it’s about the user
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Reputation
ebayebay yelpyelp
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Recognition
yelpyelp
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Popularity
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Ranking
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Relevant Metrics
• Page Views• Visitors• Time On Site• Conversion Rates
• Who’s Viewing• Fans / Followers• Comments• Compliments
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Labor Cost of Effort
vs
Social Cost of Not Participating
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Completeness
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Social Pressure Social Pressure
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Herd Mentality Herd Mentality
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It’s easier to just follow the crowd
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Reciprocity
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You bite me, I’m gonna bite you back
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Commitment
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People are more obliged to uphold publicly made commitments
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Discovery
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The Author – Pek Pongpaet
• User Experience, Designer / Developer• Human Computer Interaction• Entrepreneur
• http://blog.pekpongpaet.com
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Sources
• “Science of Designing Interactions” – Andreas Weigand & Ming Yeow Ng
• “Crowdsourcing for Creatives” – Derek Powazek
• “Influence – Psychology of Persuasion” – Robert B. Cialdini
• Photos - Flickr