Download - The benefits of working with digital agency
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The benefits of working with a Digital Agency
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ABOUT ME
Darren Hickey
Digital Marketing Agency
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DIGITAL WORLD
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ONLINE ADVERTISING REVOLUTION
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SOCIAL MEDIA EXPLOSION
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MYRIAD OF WEB DEVICES
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Online presence is essential Often first point of contact
Difficult for businesses to keep up Fast moving environment
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WHAT’S THE SOLUTION?
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New website Ongoing digital marketing & support
THE SOLUTION…
Guide businesses through the digital minefield
WORK WITH A
DIGITAL AGENCY
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Common goals & objectives
Convey a professional image
Generate leads & enquiries
Promote products / services
WEBSITE / WEB PRESENCE
NEW WEBSITE
Sell products online
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KEY AREAS: POSSIBLE SOLUTION
Business Consultant?Might lack specific digital expertise
DEFINEPlanning / Research / Strategy Determine goals / Brief / Spec
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Graphic Designer?Might lack technical knowledge:
speed, browsers, devices…
DESIGNWireframing / Web design
Prototyping / Usability testing
KEY AREAS: POSSIBLE SOLUTION
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Web Developer?Single offering / wrong solution
Lack design skills
DEVELOPMENTphp, asp.net / Technology / Devices
CMS platform / Hosting
KEY AREAS: POSSIBLE SOLUTION
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Digital Marketeer?Possible lack of experience
in all areas
DIGITAL MARKETINGAdvice / E-mail marketing / SEO
PPC / Social media marketing
KEY AREAS: POSSIBLE SOLUTION
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POTENTIAL DOWNSIDES
Communication breakdown
Expensive (employee) Late delivery
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DEFINE
DEVELOPMENTDIGITAL
MARKETING
DESIGNDigital Agency TeamConsiderable experience
in web strategy
Web DesignersTechnical knowledge
Trends: RWD
Web DevelopersMultiple developers offering
best solution
Digital Agency TeamCombined team experience
in all areas
THE SOLUTION
DIGITAL AGENCY
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BENEFITS
Single team
Account manager
More cost effective
Deliver on time
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DIGITAL MARKETING & SUPPORT
• Launch of site is not the end • Digital agencies build long-term relationships • Become digital marketing partner
• Regular reviews • Objectives and goals met? • Essential to tweak & improve
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• Ongoing help & support with website • Updating content • Asset creation to ensure consistency • Offline / online consistency • Developing new features / functionality
• Digital marketing campaigns
• Advise on new opportunities
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HOW CAN AN AGENCY HELP?
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DIGITAL AGENCIES OFFER
Specialist expertise in digital=
Greater chance of meeting objectives & goals=
Better performing website & marketing=
MORE traffic + MORE enquiries = MORE sales
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ADDITIONAL BENEFITS
• Business can focus on what it does best
• Digital is highly measurable: accurate ROI
• Digital marketing more cost effective than offline
• Stay ahead of competitors…
Many talented agencies in East Anglia
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QUESTIONS?
Digital Marketing Agency
Darren Hickey