Mark TortoriciFounder & Training [email protected]
Mark Tortorici is the Founder & Training Expert at Transform Talent Acquisition. Since 1997, Mark has trained thousands of technical staffing professionals including hundreds at Google, where he taught sourcers and recruiters onsite throughout the company’s global staffing organization.
Other companies include Apple, Facebook, Disney, Pinterest, Twitter, Tagged, eBay, Yahoo and AppNexus.
Mark also helped launch the MARS (Master Accreditation in Recruiting and Sourcing) certification program with netPolarity, which creates expert staffing professionals with little or no previous industry experience. He has managed staffing teams with great success and is an expert technical sourcer & recruiter.
about Mark Tortorici
Some "industry experts" say that it's dead…
…and others strongly disagree
what is it? Boolean is dead?
whatAs long as: .
There are people
There are social networking sites
We communicate using a widely accepted language
There is more than one way to say something…
is it?
…there will be Boolean
Boolean is dead?
Some of you may think…
should we care?whyWhat about
search engine AI?
Doesn't that get rid of Boolean?
Maybe not, but…
should we care?why
Increased reliance on AI for search
Diminished creative problem solving
=
is the secret?what The Secret to Successful Sourcing…the trick is
all in the words, they can be:. Natural language
Verbs that describe what an individual does
Titles and variations
Technologies and companies
Synonyms
is the secret?what As long as we can:
.
Understand how the candidate communicates
Understand what they do
…Then we can creatively search
is natural language?what It is quite simply, a commonly accepted way and
method that is used in communication
Of courth you realize
thith meanth war!
What do you mean you canth
underthand me?!?!
is natural language?what Once you understand how the candidate speaks, you
can find better ways to search for them
Sorry, Daffy.
You're dethpicable
Natural Language is the way to go!
Capture more profiles
Use verbs to describe job role
Use verbs to describe job level
Use nouns to describe accomplishments
Use pronouns to describe individuals and gender
Natural Languagewhat is this?
What are we trying to capture?
I'm the lead programmer at company, where I develop algorithms for map/reduce data sets
OR
I am a software engineer at company, where I develop algorithms for map/reduce data sets
Natural Languagewhat is this?
"I (m OR am) (a OR the) (lead OR software) (programmer OR engineer OR developer)" (hadoop OR hive OR hbase OR mapreduce) -site:linkedin.com
Natural Language
"I (m OR am)
what is this?
Quotes around the sentence with parentheses for variations:
(a OR the) (lead OR software) (programmer OR engineer OR developer)"
"I (m OR am) (a OR the) (lead OR software) (programmer OR engineer OR developer)" (hadoop OR hive OR hbase OR mapreduce) -site:linkedin.com
Natural Languagewhat is this?
"I (m OR am) (a OR the) (lead OR software) (programmer OR engineer OR developer)" (hadoop OR hive OR hbase OR mapreduce) -site:linkedin.com
Natural Languagewhat is this?
What are we trying to capture?
I work in Supply Chain Management for the EMEA region
Natural Language
OR
I manage the Procurement / Logistics division of the company
what is this?
"I (m OR am) (a OR the) (lead (procurement OR sourcing OR chain) "manager" (manufacturing OR distribution OR goods OR factory) -site:edu -site:linkedin.com -jobs -careers -samples
Search for variations of pages that mention "about me" or "profile":
("about me" OR "my pr "i (am OR was OR work OR worked OR lead OR led OR manage OR managed)"
Natural Language
("about me" OR profile)
what is this?
Get creative!
("i lead" OR "i led" OR "ioversaw" OR "i exceeded" OR "iwas promoted" OR "i was awarded" OR "i managed") "(territory OR sales OR account) (lead OR manager OR director)" (varian OR "medical device" OR covidien OR medtronic OR dexcom OR "boston scientific")-site:linkedin.com -jobs
Natural Languagewhat is this?
Get creative!
("i lead" OR "i led" OR "i oversaw" OR "i exceeded" OR "i was promoted" OR "iwas awarded" OR "i managed") "(territory OR sales OR account) (lead OR manager OR director)" (varian OR "medical device" OR covidien OR medtronicOR dexcom OR "boston scientific") -site:linkedin.com -jobs
Natural Languagewhat is this?
For example, what words would a Cloud SW Architect or Manager use to describe what they do?
who is this? Social Search
For example, what words would a Cloud SW Architect or Manager use to describe what they do?
who is this? Social Search
I lead…I manage…I create…
I designed…I architected…I managed…
I led…
I proposed…I drove…
I oversaw… Cloud Architect
who is this? Social Search
who is this? Social Search
Cloud SW Architect search, LinkedIn from Google:
Base String for LinkedIn:
site:linkedin.com/in
Cloud SW Architect search, LinkedIn from Google:
Add a focus and natural language phrases the candidate might use:
site:linkedin.com/in architecture "i (drove OR led OR lead OR oversaw OR architected OR managed)"
who is this? Social Search
Cloud SW Architect search, LinkedIn from Google:
Add a focus and natural language phrases the candidate might use:
site:linkedin.com/in architecture "i (drove OR led OR lead OR oversaw OR architected OR managed)"
("i drove" OR "i led" OR "i lead" OR "i oversaw" OR "i architected" OR "i managed")
who is this? Social Search
Cloud SW Architect search, LinkedIn from Google:
Add a focus and natural language phrases the candidate might use:
site:linkedin.com/in architecture "i (drove OR led OR lead OR oversaw OR architected OR managed)"
who is this? Social Search
Add the cloud services keywords:
site:linkedin.com/in architecture "i (drove OR led OR lead OR oversaw OR architected OR managed)" ("cloud service" OR saas OR "software as a service" OR ec2 OR rackspace OR aws)
who is this? Social Search
Cloud SW Architect search, LinkedIn from Google:
who is this? Social Search
• Head of Cloud Services
• Product Management
• Senior Manager, Solutions Architecture
• Chief Evangelist
• Senior Director, Cloud
who is this? Social Search
Sourcing titles is all about the WORDS…
What do you read, my lord?
Words, words, words…
If you need a Manager with a Finance Risk background that works at KPMG, then search LinkedIn from Google:
who is this? Social Search
Base String for LinkedIn:
site:linkedin.com/in
Add the manager titles and additional keywords:
site:linkedin.com/in ("manager of finance" OR "finance manager" OR "financial manager" OR "finance management" OR "manager financial" OR "manager finance" OR "financial risk management") "manager" risk
who is this? Social Search
Base String for LinkedIn:
site:linkedin.com/in
Add the manager titles and additional keywords:
site:linkedin.com/in ("manager of finance" OR "finance manager" OR "financial manager" OR "finance management" OR "manager financial" OR "manager finance" OR "financial risk management") "manager" risk
Add the phrase "at kpmg":
site:linkedin.com/in ("manager of finance" OR "finance manager" OR "financial manager" OR "finance management" OR "manager financial" OR "manager finance" OR "financial risk management") "manager" risk "at kpmg"
who is this? Social Search
Now you have access to Financial Risk Managers that work or have worked at KPMG.
who is this? Social Search
did you do that?why
Why did we enter in so many titles?
Why did we put "manager" in quotes?
Why can't I just use LI Recruiter?
• Searching for just "finance manager"
• Searching for ("manager of finance" OR "financial manager" OR "manager financial" OR "manager finance")
why is this? Social Search
• So that means:
("manager of finance" OR "finance manager" OR "financial manager" OR "finance management" OR "manager financial" OR "manager finance" OR "financial risk management") "manager"
• Will get titles like:
• Manager of Finance
• Manager, Finance
• Manager of Financial Risk
• Manager, Finance Management
• Manager, Financial Risk
why is this? Social Search
• Because Google does word-stemming for all single terms
• If you don't add quotes, you get results like:
why is this? Social Search
• Manager = "Finance Manager" = good
• Management = "Finance management" = maybe
• Management = "Associate in Financial Management" = bad
• Manage = "Manage a team" = good
• Manage = "Manage daily financial reports" = bad
why is this? Social Search
• So use quotes…
• Get the exact word you want
"manager"
"manager"
"manager"
"manager"
"manager"
"manager"
why is this? Social Search
• Different search engines index and rank pages differently
• Google's relevancy rankings are different from LinkedIn's
why is this? Social Search
• LinkedIn internal search string:
Keywords: ("manager of finance" OR "finance manager" OR "financial manager" OR "finance management" OR "manager financial" OR "manager finance" OR "financial risk management") "manager" risk
Company: kpmg
why is this? Social Search
• LinkedIn internal search string:
Keywords: ("manager of finance" OR "finance manager" OR "financial manager" OR "finance management" OR "manager financial" OR "manager finance" OR "financial risk management") "manager" risk
Company: kpmg
why is this? Social Search
• Google search string:
site:linkedin.com/in ("manager of finance" OR "finance manager" OR "financial manager" OR "finance management" OR "manager financial" OR "manager finance" OR "financial risk management") "manager" risk "at kpmg"
why is this? Social Search
• Google search string:
site:linkedin.com/in ("manager of finance" OR "finance manager" OR "financial manager" OR "finance management" OR "manager financial" OR "manager finance" OR "financial risk management") "manager" risk "at kpmg"
why is this? Social Search
• Industry, job, concepts, methods, etc. (buzzword repeater)
.• Landscape, national and local
• Competitors
• Similar roles at other companies
• Alternate profiles.
• Intelligent reasons for choosing alternate profiles
RESEARCH:
Research….Argha!!!
Research Tools:.
• Google Finance / Hoovers / Zoominfo
• Similarweb.com
• Computer Desktop Encyclopedia
• Official pages or user group pages (i.e. nosql-database.org, apache.org, scala-lang.org, etc.)
• Wikipedia
Research….Argha!!!
Research the company Mobilefit.
• Consumer HW/SW device
• Fitness / Health industry
• Research the competitors and landscape.
• Apple / Nike Fuelband, Fitbit, Withings, Body Media, Jawbone Up, Zeo, etc.
mobilefit
Research….Argha!!!
Research….Argha!!!
("fitness tracker" OR "fitness monitor" OR fitbit OR jawbone OR withings OR bodymedia OR medtronic OR "glucose monitor" OR garmin)
If you just use companies in your string, make sure:.• The company's main focus matches your search
• Otherwise, you have to add another parentheses of keywords to reinforce the company set
Super Tech Example.
• Boss needs a SerDes Architect
• Won't take anything else
• But clever research will give you more possibilities for candidates
Research….Argha!!!
SerDes! I want
SerDes!
Give me the SerDes!!!
Research:
• SerDes (serializers/deserializers) are devices that can take wide bit-width signals and compress them to a smaller differential signal that switches at a much higher frequency rate
• Devices that use SerDes include USB 2.0, USB 3.0, PCI-Express, SATA, 16GFC (16 GB Fiber Channel) and PHY
Research….Argha!!!
Research:
• SerDes
• Devices that use SerDes include
Then your string becomes:
(serdes OR serializer OR "phy" OR pcie OR "pci-e" OR "pci-express" OR sata OR "usb 3" OR usb3 OR 16GFC) (architecture OR architect) (equalizer OR pll OR "signal processing" OR modulation OR algorithm)
Research….Argha!!!
Then your string becomes:
(serdes OR serializer OR "phy" OR pcie OR "pci-e" OR "pci-express" OR sata OR "usb 3" OR usb3 OR 16GFC) (architecture OR architect) (equalizer OR pll OR "signal processing" OR modulation OR algorithm)
Research….Argha!!!
Base String
Combination…pizza
Combining everything…for cheesy goodness. Non-profit experience
Twitter Profiles
Natural Language
Action Words
now we're cooking
Combination…pizza
Combining everything…for cheesy goodness. (humanitarian OR "united way" OR "red cross" OR "amnesty
international" OR "non profit" OR "boys and girls club" OR "non governmental")
Twitter Profiles
Natural Language
Action Words
now we're cooking
Combination…pizza
Combining everything…for cheesy goodness. (humanitarian OR "united way" OR "red cross" OR "amnesty
international" OR "non profit" OR "boys and girls club" OR "non governmental")
site:twitter.com -inurl:status -inurl:statuses -jobs -careers
Natural Language
Action Words
now we're cooking
Combination…pizza
Combining everything…for cheesy goodness. (humanitarian OR "united way" OR "red cross" OR "amnesty
international" OR "non profit" OR "boys and girls club" OR "non governmental")
site:twitter.com -inurl:status -inurl:statuses -jobs -careers
"i (work OR help OR find OR care)"
now we're cooking
site:twitter.com "i (work OR help OR find OR care)" (humanitarian OR "united way" OR "red cross" OR "amnesty international" OR "non profit" OR "boys and girls club" OR "non governmental") -inurl:status -inurl:statuses -jobs -careers
now we're cooking Combination…pizza
now we're cooking UU, DD, L, R, L, R, B, A, Start
Combo!!!. Security Analyst / White-hat Hacking
Natural Language
Action Words
now we're cooking UU, DD, L, R, L, R, B, A, Start
Combo!!!. (ipsec OR encryption OR decryption OR "public key" OR keystore
OR pki OR pgp OR "penetration testing" OR firewall)
Natural Language
Action Words
now we're cooking UU, DD, L, R, L, R, B, A, Start
Combo!!!. (ipsec OR encryption OR decryption OR "public key" OR keystore
OR pki OR pgp OR "penetration testing" OR firewall)
"i (break OR hack) (things OR computers OR servers)"
"i (break OR hack) (things OR computers OR servers)" (ipsec OR encryption OR decryption OR "public key" OR keystore OR pki OR pgp OR "penetration testing" OR firewall)
now we're cooking UU, DD, L, R, L, R, B, A, Start
1. Natural Boolean searches can be used anywhere! Resumes, social networks, blogs, profiles, links, bios and many others
2. Think of how the candidate will speak about their experience or describe their accomplishments - then search
3. Learn your company, services and technology – thoroughly
4. Don't search for one thing! Use synonyms and variations!
in SUMMARY
Mark TortoriciFounder & Training [email protected]
best kept secret in BOOLEAN SEARCHSpecial thanks to SourceCon and ERE
Mark TortoriciFounder & Training [email protected]
best kept secret in BOOLEAN SEARCHSpecial thanks to SourceCon and ERE