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The Best Way to Connect
with Customers &
Clients
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The Best Way to Connect with Customers…
Today we’ll pick up where we left off, talking about
newsletters and how they can help separate you from
your competition.
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The Best Way to Connect with Customers…
Newsletters are probably the number one tool any
business should be using in their marketing arsenal. When done properly, a
newsletter can…
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The Best Way to Connect with Customers…
1. Establish your authority
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The Best Way to Connect with Customers…
1. Establish your authority2. Demonstrate your
expertise
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The Best Way to Connect with Customers…
1. Establish your authority2. Demonstrate your
expertise3. Give you a better
connection with your clients & prospects
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The Best Way to Connect with Customers…
We’ve covered the first two, establishing your authority
and demonstrating your expertise, in this message,
linked below:http://kevinoffline.com/link3
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The Best Way to Connect with Customers…
Now let’s talk about number 3, giving you a better connection with your
audience—your prospects, leads, and clients.
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The Best Way to Connect with Customers…
But first, here’s a quick question:
Do you know the number one reason a customer or client leaves a company?
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The Best Way to Connect with Customers…
Perceived indifference on the part of the business.
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The Best Way to Connect with Customers…
That’s right.
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The Best Way to Connect with Customers…
And the key word there is “perceived.” It doesn’t even
have to be actual, real indifference on your part.
Just perceived indifference.
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The Best Way to Connect with Customers…
Most customers and clients don’t leave because of under-performing or
unsatisfying products or service.
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The Best Way to Connect with Customers…
They don’t leave because of the competition is cheaper or of higher quality (God
forbid).
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The Best Way to Connect with Customers…
And only about 1% leave because they die (sorry
there’s no helping that one).
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The Best Way to Connect with Customers…
Most leave because they don’t feel wanted or needed
by the company their currently doing business
with.
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The Best Way to Connect with Customers…
Now think of this…What’s your current
customer or client retention rate?
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The Best Way to Connect with Customers…
Even the best run companies in the world have 20% attrition, and
most companies have 40%+ rates of attrition.
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The Best Way to Connect with Customers…
Do you understand what that means?
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The Best Way to Connect with Customers…
Even the best companies in the world have 100%
turnover in just 5 short years.
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The Best Way to Connect with Customers…
That means they can nearly double their business in 7
years, just by slimming that number down a very
attainable 5%.
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The Best Way to Connect with Customers…
For the average business… with a 40% attrition rate,
improvements to the bottom line can be
astronomical…
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The Best Way to Connect with Customers…
If just a few a tiny changes are made, they can bring about a higher number of customers and clients are
retained.
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The Best Way to Connect with Customers…
Meaning more bottom line profits.
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The Best Way to Connect with Customers…
And the part is, this is extremely do-able!
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The Best Way to Connect with Customers…
And newsletters are probably the best tool at
doing this.
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The Best Way to Connect with Customers…
I just want to cite one last stat that illustrates this
point pretty well.
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The Best Way to Connect with Customers…
The average business loses 10% of their response rate from customers for each
month they don’t make any meaningful contact with the
them.
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The Best Way to Connect with Customers…
10% a month!
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The Best Way to Connect with Customers…
That’s huge… and it’s proven.
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The Best Way to Connect with Customers…
Now, a monthly newsletter sent out to customers,
clients, leads, and prospects is a meaningful contact. And
it’s a contact that sends a message.
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The Best Way to Connect with Customers…
That message is…
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The Best Way to Connect with Customers…
“We care, you’re needed, and we value you.”
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The Best Way to Connect with Customers…
Just think of how much a simple and inexpensive
newsletter can do for your business, when the majority
of customers and clients leave because of
indifference.
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The Best Way to Connect with Customers…
And the average business out there is not even
thinking about making meaningful contacts.
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The Best Way to Connect with Customers…
I’d say this could easily improve your retention and put miles between you &
your competition.
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The Best Way to Connect with Customers…
What do you say?
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Until Next Time…
Until next time,
Kevin Oefelein
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