Download - The BIG Issues - Four Pillars of Travel Tech
Wednesday12 October 2011
* The BIG Issues
Consumertravel tech
Industry travel techdiverse and complicated
* Distribution
* Search
* Devices
* Social commerce
* Elephants in the room
* Distribution
* Tour operator via an agent
* Tour operator direct
* Independent (flight + accommodation)
* Round-the-world
* Distributors
* New models
* Self-guided tours
* Guided tours
* Single-day or multi-day tours
* Sellers/agents/metasearch
* Far too complicated to organise?
* Fragmentation prevents dominant players?
* Search
* The Big G
* Just random results and ads?
* And some maps...
* Places Page...
* Video, too...
* Goggles? WTF?
* Flights. Hummmm...
* Buying content? No, expertise and technology
* Search is gateway to product
* Search is gateway to content
* Search is gateway to social
* Social commerce
* Social is NOISE!
* Social is fun!
* Social is fun!
* Social is helpful!
* Social is great for brand!
* Social doesn’t appeal to everyone #boo
* Social can be useful!
* Social as ancillary!
* Social as distribution channel!
* Social is everything!
* Travis booked a flight on Expedia to Cape Town* Travis reviewed XYZhotel in Cape Town on TripAdvisor* Travis compared 5 tours of South Africa on TourRadar* Travis installed Tripwolf’s Cape Town iPhone guide* Travis booked travel insurance with World Nomads
…to things like:
* Travis boarded his flight to Cape Town on Virgin Atlantic* Travis ate a steak at a Cape Town steak restaurant* Travis was at Kruger National Park* Travis added 154 new photos to album “Africa Safari”
* Social is opportunity!
* Social is everything and everywhere!
* Devices
* Always connected
* Mini-computers
* App-tastic
* Out with the old...
* ...in with the new
* Tablets
* Micro-managing
* Distribution
* Search
* Devices
* Social commerce