Download - The Bike Whisperer, Halfords. Social media campaigns I wish I'd done seminar, 25 June 2015
Transcript
The Brief
• Get into the heads of the right people
• Tour de France = increased in interest in cycling
• Position Halfords as expert
The Result
• +13.7% digital sales
• Shifted perception• + positive sentiment
• 1m views
• Best Social Media Campaign
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