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The Blanket Approach to Cultivating and Stewarding Your
Annual DonorsLynne M. Wester
Director of Stewardship and Donor RecognitionYeshiva University
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Donor Recognition and Stewardship
• Is there a better way to do this?• What are some ways that we can better
serve our donors?• What is someone else doing that we’re
not?• Is there an app for that?• Making Innovation a Priority
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Goals• Make donors feel sincerely thanked for their generosity and support for your
mission.• Deepen donor commitment to and understanding of your mission and
organization.• Provide donors with the public recognition they desire and value.• Inspire donors to give again-at higher and higher levels of support.• Encourage or challenge other donors or potential donors to match the giving of
their peers.• Set benchmarks for giving to your organization.• Reinforce a culture of philanthropy, rather than setting a tone of quid pro quo.• Keep you within your budget limits --while not compromising the tax deductibility
of your donor’s gift.
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The “Blanket” Approach
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Other Groups Added
• Loyalty Donors• First Time Donors• President’s Society• Anyone who needs extra Stewardship
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Calendar Approach• August- Champions Gate Wrap up Piece• September- Rosh Hashanah email greeting• October- Hanukkah Dinner Invitation• November- Report of Donors and Donor Recognition Event• December- Hanukkah Dinner Slideshow• January- Invitations to YU Museum Event• February- Scholarship Impact Piece• March- YU Tomorrow Mailing• April- Impact of Giving Report• May- Commencement Invitation and Webcast
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Scholarship Impact Piece
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Scholarship Impact Piece
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Postcards
9
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First Time Donors
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Emails
44% open Rate!
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Thank a Donor Week
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Building Updates
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Thank a Thon
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Website
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Questions? Comments
• Lynne Wester• [email protected]• www.donorrelationsguru.com• Friend me on Facebook• Follow me on Twitter @donorguru