Download - The Business of APIs 2009 - Stretta Group
Laura Merling, Stretta Group!
o The Wʼs!o Discover Stuff!o Show me the money!o Dot the iʼs and cross the tʼs!o Dancing in the endzone!o Do it Yourself!o Herd the Sheep (or is it cats)!
o Why are we building an API? o Increase Revenue, Innova:on, Reduce Costs
o Who is our API audience? o Affiliate, Developer, Supplier
o What is the Goal? o PlaBorm for building/extending services on site (eBay model) or Create a distribu:on channel (BBY, NYTimes, Hoovers)
o What are your assets?!
o What service(s) do you provide?!
o What do your partners need from you?!
o Where do you spend a lot of resources?!
o What canʼt you do?!
• Pay Per Call • Flat Monthly Fee • Open Source Support Model • Ad Supported • Rev Share • Licensed Partnerships • Free
o Who Owns Stuff o Places to redistribute o What can be mone:zed
o The Business Rules o Commercial/Non Commercial
o Permissible Use
o Number of queries/Calls o Other Terms and Condi:ons
o Number of Keys Per App/Developer
o Data reten:on o Ability to include in directory o Ability to incorporate adver:sing/fees o ATribu:on/Branding
o Increase affiliate traffic by 10%
o Increase customer reten:on by 15%
o Increase user/consumer engagement by 12%
o Reduce partner implementa:on costs by 30%
o Increase the number of new :er 1 partners 10%
o Increase the # of internal projects delivered by 20%
o The Tools o Dev and Prod Keys o Documenta:on o Sample Code o Forums
o Code Builder/Query Generator o Sandbox/Sample Data o Metrics
o Listen, Listen, Listen
o Give them fame and fortune
o Keep everyone informed and engaged
o Define interes:ng challenges
o Hang with your peeps
o Keep it coming
o The Wʼs!o Discover Stuff!o Show me the money!o Dot the iʼs and cross the tʼs!o Dancing in the end zone!o DIY!o Herd the Sheep (or is it cats)!
Laura [email protected]!@magicmerl!
