The Care and Feeding of Product Listing Ads (PLAs)

Dana ToddSVP Global Marketing@danatodd @performics

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Building a Nurturing Home

Feeding the Beast

Teaching New Tricks

Agenda@danatodd @performics

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Building a Nurturing Home

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Right team

Merchandising strategy

Integrated tactics

Technology

Attention to detail

Key Ingredients

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Feeding the Beast

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A clean feed is a healthy feed!

Nutritional data supplements

Image is everything

What are you testing?

Optimize, spot check

Check business rules

Daily Checklist

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Teaching New Tricks

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Recycle

Mobile is key

Local

Showrooming

Next generation

Maximizing the Opportunity

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Follow me on Twitter! @danatodd

Thank You