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The Challenge1,300,000,000 – or one in five – people
around the world lack access to energy• Development is not
possible without energy, and sustainable development is not possible without sustainable energy
• Fossil-fuel based energy contributes to climate change
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The Solution
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Sustainable Energy for All
UN Secretary-General Ban Ki-moon calls on governments, businesses, and civil society to make significant commitments to accomplish three objectives by 2030:
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What’s Needed• Leadership and commitment to embrace
the need for sustainable energy• Stable policy and regulatory frameworks
to support innovation, drive down costs and invest in solutions
• Financing for the transition to sustainable energy for all
• Strengthened capacity in developed and developing countries to support this infrastructure
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Why Social Media?
There are 5 billion mobile phones worldwide, making them a powerful communication tool
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UN Foundation & Social Media• Use of social media
– including Facebook, Twitter and YouTube – to reach new audiences with key messages
• Identification of partners with a strong social media presence to amplify our message and reach global audiences
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• Rock band Linkin Park has pledged to support Sustainable Energy for All through Power the World
• Power the World aims to raise awareness and generate funding to help 1 million families gain access to sustainable energy by the end of 2012
• Linkin Park is urging supporters to sign a pledge to raise awareness through 1 million signatories by Rio+20
• It has also launched a #whatiwouldmiss twitter conversation powertheworld.o
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Why Linkin Park?
• UN Foundation has 55,665 “likes” on Facebook …
• Compared to Linkin Park’s 41,575,907
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Rio+20 and Social Media: Driving a Global Conversation
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Rio+Social
• Innovative event and global conversation June 19 about the nexus of social media, technology and sustainability
• Confirmed speakers include Pete Cashmore, Fabien Cousteau, Ted Turner, Maura O’Neill and Luciano Huck
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Global Reach• Rio+Social is a unique partnership
between Ericsson, EDP, Mashable, 92Y and the United Nations Foundation
• Through Mashable – the largest social media blog – Rio+Social will be webcast so that journalists, bloggers, young activists, social networks and global citizens can have a voice in the conversation
www.rioplussocial.com facebook.com/rioplussocial #rioplussocial
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Power of Partnerships