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The changing face of Corporate Fundraising
Douglas Campbell Rouse
Corporate Partnerships Director
Save the Children UK
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Global economy
Douglas Campbell Rouse
The changing face of Corporate Fundraising
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Save the Children Corporate Partnerships
Organisational Value (GIK)
Douglas Campbell Rouse
The changing face of Corporate Fundraising
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How many
partnerships opportunities
with a company
can you think of?
Douglas Campbell Rouse
The changing face of Corporate Fundraising
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Save the Children “value” partnership
opportunities from every Corporate Partner:
1. Substantial donations.
2. Core Business opportunities.
3. Supporter Acquisition/Staff Engagement.
4. Campaigning and Advocating.
5. Commercial/Marketing activity.
6. Gift in Kind.
Douglas Campbell Rouse
The changing face of Corporate Fundraising
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Donations
Donations
Douglas Campbell Rouse
The changing face of Corporate Fundraising
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Core Business Activity
Douglas Campbell Rouse
The changing face of Corporate Fundraising
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Supporter Acquisition/Staff Engagement
Douglas Campbell Rouse
The changing face of Corporate Fundraising
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Campaigning and Advocating
Douglas Campbell Rouse
The changing face of Corporate Fundraising
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Commercial/Marketing activity
Douglas Campbell Rouse
The changing face of Corporate Fundraising
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Gifts in Kind
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Douglas Campbell Rouse
The changing face of Corporate Fundraising
NOT FOR PROFIT STRUCTURE TO DELIVER
SUCCESSFUL OUTCOMES
1. CEO / Senior Management Buy in.
2. Clear structure in Corporate Partnerships Team
New Business
Account Management.
3. Establish cross organisational groups for bigger
partnerships e.g. Programmes, Policy, Campaigns, Marketing.
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Douglas Campbell Rouse
The changing face of Corporate Fundraising
CORPORATE STRUCTURE
TO DELIVER SUCCESSFUL OUTCOMES
1. CEO / Senior Management Buy in.
2. Account Management Team / Charity Champions.
3. Open communication channels – internal and
external.
4. Cross organisational groups for bigger partnerships.
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Douglas Campbell Rouse
The changing face of Corporate Fundraising
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Douglas Campbell Rouse
The changing face of Corporate Fundraising
New vision for
Reckitt Benckiser
Partnership 2013-2020
RB AND SAVE THE CHILDREN ARE helping TO
STOP DIARRHOEA BEING THE WORLD’S
SECOND BIGGEST KILLER OF CHILDREN
UNDER FIVE BY 2020 with initial funding of £23.5
million to 2015
BRAND & COMMERCIAL INITIATIVES
GLOBAL EMPLOYEE
ENGAGEMENT PROGRAMMES RESEARCH INNOVATION
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Douglas Campbell Rouse
The changing face of Corporate Fundraising
QUESTIONS?
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Douglas Campbell Rouse
The changing face of Corporate Fundraising