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Changing Face of Recruitment
Scott Pugh Sales Manager Search & Staffing North Asia
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The next hour 60 minutes of your life
Intro & Welcome
Changing Face of Recruitment
LinkedIn Customer Panel
Q&A
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Aaron Tung Winston Lau
Scott Pugh
China Sales Manager
Sales Development Executive
North Asia Sales Manager
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Mat Gollop – Group MD
Tim Grogan – Head of Solutions
Derek Kenny – Executive Director
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Whose changing the face of Recruitment in HK?
Most Popular
Most Endorsed
Earliest Adopter
Most Connected
Mathew Gollop
Martin Garnes
Keith Lau
Richard Poulter
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Talent Solutions
©2012 LinkedIn Corporation. All Rights Reserved.
Tim Grogan
Head of Solutions APAC, LinkedIn
Changing face of Recruitment
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“The only thing that is constant is change itself”
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Our Mission Connect the world’s professionals to make
them more productive and successful
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Everywhere Work wherever our members
work
Insights Be great at what
you do
Identity Connect, find, and
be found
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Recruitment
Professionals
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Talent
Solutions
Passive
Talent
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Digital Age of Influence
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Candidate is King or Queen
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Moving from Traditional to Digital Credentials
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Corporate Website vs Company/Careers pages
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Recruitment Advertising vs Display Advertising
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Industry Knowledge vs Company Status Update
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Leverage targeted status updates
Sketch out what you’ll say in advance and build a dialogue with your followers.
Remember the messaging you’re trying to get across and incorporate it.
Stay on brand
71% of company followers on
LinkedIn are interested in
career opportunities at
companies they follow.
Have a plan
Mix it up
Share jobs, relevant news about your company, employee interviews etc.
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Engaging, friendly
picture
Who wouldn’t want to
work with Leena?
Links
to branded destinations
Engaging summary
Descriptive and
personal
Descriptive
headline
that goes beyond the
title
Other features we
like:
• Core skills,
endorsed by your
network
• Volunteer
experiences
• Just enough on
prior positions to
build credibility
Reputation vs Profile
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Personal Networks vs Company Followers
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Size of Company vs Talent Brand Index
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Talent
Talent Brand Index =
Talent Brand Engagement
Talent Brand Reach
CyberCoders
85%
Talent Brand Reach
Talent Brand Engagement
1,537,480 members
members 1,311,390
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Employer of choice Weaker employer
brand
10 1 Peers: • XXX
• XXX
XXX
• XXX
• XXX
• XXX
• XXX
• XXX
of
We can compare your Talent Brand Index vs peers
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Clients vs Recommendations
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Database Management vs Talent Pipeline
“As leaders in the executive search industry,
we believe this new process will be more
efficient for our prospective candidates as
you will only have to maintain your career
information in one place.”
“Moving forward, we will not retain registrant
résumés submitted to us by email.”
Global Executive Search Firm
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What impact would your digital
credentials have on your ability
to win new business and
candidates?
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Mat Gollop – Group MD
Tim Grogan – Head of Solutions
Derek Kenny – Executive Director
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Question Time
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