THECHEMISTRYOFA

SUCCESSFULLANDING

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TheBasicLandingPage

Atitsmostbasic,alandingpageisawebpagethatmakesanOfferandprovidesa

Formforvisitorstotakeaction.

"STARTWITHABLANKPAGE,

NOTYOURCORPORATE

TEMPLATE."BRIANMASSEY,CONVERSIONSCIENTIST

ALandingPageMustOfferSomething

ALandingPageMustProvideaWaytoAct

"ALANDINGPAGEKEEPSA

PROMISEANDENTICESA

VISITORTOACT."BRIANMASSEY

ACompleteLandingPage

AddOnlytheFieldsYouNeed

Asyouaskformoreinformation,itmakesyourprospectslesscomfortable

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LandingPageContamination:Abandon

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UseCopytoCounterAbandonment

Usecopyandimagestoaddressvisitorobjections.

ProofandTrustMaketheReactionStronger

THEONLYREASONTOPLACE

YOURLOGOONALANDING

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ProofandTrustaretwocatalyststhathelpyourvisitorsfeelconfidentand

comfortablecompletingyourform.

BorrowTrustFrom...

RelevantImages:Showthe"Product"

Younowhavealandingpagethatshoulddeliveryouthesalesaorleadsyouneed.

Considertestingtheseelementstomakesureyouraudienceagreeswithus.

Youneedtoshowtheproduct,evenifwhatyou'resellingisaservice.

RENDERREPORTS,WHITE

PAPERS,GUIDESANDEBOOKS

ASPRINTEDMATERIAL.

Don'tletyourdesigneraddanything.Theironlyjobistousecolor,typeface,white

spaceandpositioningtomakethelandingpageeasytoconsume.

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