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Media GuideThe Club for Busy People™
FasT FaCTs
Fast Facts
• Foundedin2002
• ThefirstclubopenedMay30,2002inCambridge,MN
• Morethan2,000clubsarenowopenin49statesandmorethanadozencountries
• Weservenearly2millionmembersworldwide
• Theworld’sfastest-growingfitnessclubandlargestco-edfitnessfranchise
• Nearly250clubsopenedeachofthepastsevenyears
Open clubs
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013*
*ProjeCTed 0 500 1000 1500 2000 2500
Honors & Headlines
One of “America’s Most Promising Companies”
Ranked #6 on the 2013 “Franchise 500” List
One of “10 Great Franchise Bets”
One of “20 Top Franchises for the Buck”
#1 Best Company to Work for in Minnesota
“Military Friendly Franchise” 4 consecutive years (2010-2013)
How Anytime Fitness broke into the Franchise 500 Top 10
Anytime Fitness outpaces McDonald’s, Subway to 2K locations
Anytime Fitness: The Fastest-Growing Club
Anytime Fitness CEO Chuck Runyon’s 4 rules for tattoo-level brand loyalty
How to make exercise pay off
Co-founders of Anytime Fitness buy waxing chain
Are you an owner or a leader?
Exercise is hard, but it’s worth it – so get going!
roei: reTurn on eMoTional invesTMenT
Asa“TopWorkplace,”AnytimeFitnessisfocusedonwhat’smost-important.
people
Anytime Fitness franchisee offers kidney to client
purpose
CEO of the world’s largest co-ed fitness club franchise has written
a book entitled, “Working Out Sucks!”
passion
More than 1,000 Anytime Fitness franchisees, corporate employees,
and members bleed purple with Running Man tattoos
Profits
Anytime Fitness co-founders featured on ABC’s “Secret Millionaire”
GloBal Business Model
When members join one club, they have access to them all-includinglocationsinCanada,Mexico,
Australia,NewZealand,england,Scottland,theNetherlands,Poland,Qatar,GrandCayman,India,
Chile,Spain,andjapan.
Anytime Fitness is ranked #3 among all Australia-based franchises, based on franchisee satisfaction
ToP FranCHise oPPorTuniTy
a thriving cOncept
AnytimeFitnessoffersentrepreneursaconvenientandaffordablerecurring-revenuebusiness
model,evenintougheconomictimes.Franchiseesenjoytheluxuryofbeingtheirownboss,
andaregiventheresourcesandsupportneededtoachieveahealthywork/lifebalance.
the time is nOW
Withhealthcarecostsandobesityratesrisingatanever-increasingpace,
entrepreneursfindthatthefitnessindustryiswhereit’sat.Considerthefact
thatnearlyamillionpeoplejoinhealthclubseachyear,pushingmembership
to41.3millionpeoplenationwide.*Thisnumberislikelytogrowasmore
peoplecommittoanactivelifestyle,spurredbytheincreasingnumber
ofcorporatewellnessprogramsandhealthinsuranceincentives.
AnytimeFitnessistheperfectfitforentrepreneursseekingtheopportunity
torunabusinessthathasthepotentialtomakeaprofounddifference
inpeople’slives.
*IHrSAAMerICANSPorTSdATAHeAlTHClubTreNdrePorT
lOW labOr cOsts
Franchiseesbenefitfromaturn-keysystemthatminimizespayrollcostswhilemaximizingsecurity
andenjoymentforclubmembers.State-of-the-artintegratedbillingandsecuritysystemsallow
clubstorunsmoothlyandworry-free,evenduringnon-staffedhours.Theendresultisthatpayroll
typicallycomprisesonly10%oftheoperatingcosts,comparedtothe45%payrollcostsofother
franchisingventures.
a Well-Oiled machine
AnytimeFItnessclubownersdon’thavetoworryaboutthingslikepollutedpools,messylocker
rooms,ordaycaredisasters.Instead,thefocusisoncreatingtheoptimalexperienceformembers.
And,atAnytimeFitness,there’snoneedtore-inventthewheel.Comprehensivesupportsystems
areinplacetoensurethefranchiseesucceeds,someofwhichinclude:anetworkofloyalpreferred
vendorswhosupplyownerswithqualityproductsatthebestprices,franchiseconsultantswhooffer
strategicguidanceandadviceateverylevelofclubgrowth,andcorporatestaffwhoprovide
year-roundtrainingintheformofregionalworkshops, advancedmanagerialsessions,andonline
supporttools.
suCCess sTories
betty lOu sWeeney
Video
Twoyearsago,atage79,bettylouSweeneywasadmittedtoahospitalwithaseriesoflife-
threateninghealthissues.Sheweighed230poundsandnearlydiedwhenherkidneysbegan
toshutdown.Whenshegotoutofthehospital,shejoinedAnytimeFitness
andimmediatelybegantochangeherlifearound.Shelostmorethan100
poundsoveran18-monthperiodandrecentlysettheGuinnessWorld
recordforplanking:36minutesand58seconds.Shealsoappearedon
NbC’s“TodayShow”inafeaturestoryabout“gettingreadyfor
swimsuitseason.”
JOsh cOx
Video
Atage14,joshCoxweighed265pounds.Tormentedbybullies,hewas
depressed,bulimicandcuttinghimself. Atrockbottom,sixteenagebullies
ducttapedjoshtoasetofbleachersafterschoolonedayandlefthimthereforanhour.
joshrespondedbytransforminghisbody,and now,asanAnytimeFitnesspersonaltrainer
whounderstandswhatit’sliketofeeldefeated
andhopeless,he’shelpingotherstransform
theirlivesaswell.
allisOn Wetherbee
Video
Peoplesaytheirhealthisimportanttothem,butmanyofusarefullofexcuseswhywedon’texercise
moreoften.NotAllisonWetherbee.despitebeingbornwithnoarmsandnolegs,
Allisonearnedamaster’sdegreeincounselingandshe’safull-timeemployee
foreasterSeals. Shealsofindsthetimetoworkoutatagymatleastthree
timesaweekbecauseherhealthisimportanttoher.
bOb & rhOnda JOhnsOn
Video
Atage58,bobjohnsonweighedover300poundsandbelievedhewas
toooldtochange.but,hedidsoforlove. Whenhiswife’sbreastcancer
metastasizedafewyearsago,rhondaaskedbobforafavor. Sheaskedhim
tojoinagymwithher–sothattheycouldbestrongtogether.bobhassince
lost110poundsandrhondahaslost40.Theyarehappiernowthanthey’ve
everbeen.
exeCuTive overview
chuck runyOn, cO-FOunder
Withmorethan20yearsexperiencemanaging,consulting,andowninghealthclubs,Chuckrunyon
hasdistinguishedhimselfasaleadingauthorityinthefieldoffitness.runyonrevolutionizedthefitness
industrywhenheanddaveMortensenco-foundedAnytimeFitness-analternative
toover-sized,over-pricedgymswhichtypicallyfeatureexpensive“frills”that
fewmembersactuallyuseorneed.Incontrast,runyonandMortensen
designedsmaller,neighborhoodclubsfeaturingthethingsmemberswant
most: convenience,affordability,qualityequipmentandafriendly,non-
intimidatingatmosphere.
Forhis“unprecedentedanduniquecontributionstothefitnessindustry,”
runyonwashonoredasthejohnMcCarthyIndustryVisionaryoftheYear
(2009)bytheInternationalHealth,racquet,andSportsclubAssociation
(IHrSA). runyoncurrentlyservesontheboardofdirectorsforIHrSA.
Injanuary2012,runyonchallengedthenationaldiscourseonobesitywithaboldnewmessage
conveyedinthetitleofhisfirstbook“WorkingoutSucks!”His“getreal”approachtogettinghealthy
struckanervewithhisindustrypeersandthepublicatlarge.recognizedasanexperton
eliminatingthebarrierstohealthylifestyles,runyonisfrequentlyaskedtospeakorcomment
onissuesrelatedtowhypeopleclaimthattheirhealthisatoppriority,whiletypicallyspendingless
than1%oftheirtimeexercising.
dave mOrtensen, cO-FOunder
daveMortensenfeelsrightathomeatthecorporateofficesofAnytimeFitness,havingbeenborn
andraisedlessthanfivemilesfromtheHastings,MNheadquartersoftheworld’s#1co-edfitness
clubchain.Hisfirstjobinthefitnessindustrywasatthefrontdeskofcluboperatedbyawell-known
chainofMidwesterngyms.Itwasatthatclub,afterquicklyworkinghiswayuptomanager,
thatMortensenfirstmethiseventualbusinesspartner,Chuckrunyon.
Mortensenandrunyonteamedupandspentthenextseveralyearstravelingthecountry,
providingavarietyofconsultingservicesforfitnessclubsofallsizesandtypes.In1995,
Mortensenandrunyonpurchasedtheirfirstclubtogether,SouthviewAthleticClub.
In1999,Mortensenturnedhisfocustowardinformationtechnologies,helpingtocreateawide-
rangeofsecurity,usage-tracking,andbillingsystems.Thoseexperiences,coupledwithextensive
surveyingofmembersregardingwhattheygenuinelywantedinafitnessclub,ledMortensen
andrunyontodeveloptheAnytimeFitnessbusinessmodelin2002.AsAnytimeFitnessgrew,
MortensenconcentratedhiseffortsondevelopingancillarycompanieslikeProVisionSecurityand
HealthyContributionstoenhancememberexperienceandbetterserveAnytimeFitnessfranchisees.
FranCHisee sPoTliGHT
karmen smith nenahlO
Pursuingapersonalpassion,KarmenleftadeskjobataninvestmentbankingfirminMinneapolis
atage24toopenanAnytimeFitnessfranchise.WhatshelackedinindustryexperienceKarmen
madeupforinhardworkandbusinessacumen.Injustthreeyears,shegrewheroperation
fromonelocationto10highly-successfulclubsacrosseasternWisconsin.
In2009,KarmenwashonoredastheAnytimeFitness“Cluboperator
oftheyear.”
JOhn spence
johnSpencewasn’tsureexactlywhathewantedtodo,butheknewhewas
tiredofworkingforabigcorporationthathadallsortsofridiculouspolicies.
So,whenafriendsuggestedthatowninganAnytimeFitnessclubwould
allowhimtobehisownboss,johnjumpedattheopportunity-andhe’s
nowtheproudownerof11AnytimeFitnessclubs.“I’manentrepreneur
atheart,”johnsays.“AnytimeFitnessallowsmetosetthetoneregarding
howwedothingsinmyclubs.Thecorporatestaffgivesmeplentyofsupport
whenIneedit,butIgettoruntheshow.”
andy gundlach
eachofAndy’s16clubsinWisconsinservenearlydoubletheaverageforallAnytimeFitnessclubs
openatleastoneyear,andhis63%annualmemberretentionrateissignificantlyhigherthan
theindustryaverageof40%.“beinganAnytimeFitnessclubownergivesmegreat
personalsatisfaction,”Andysays.“Whatwe’reallaboutishelpingpeople
improvetheirhealthsotheycanenjoytheirlivesandtheirfamilies.Itsimply
doesn’tgetanybetterthanthat.”
MoBile FiTness
Ittakesmorethanagymmembershiptoobtainoptimalhealth,andthat’swhyAnytimeFitness
hasexpandeditswellnessoptionstoincludeAnytimeHealth.com.Thisone-stopshopforhealth
managementhasquicklybecomethego-toonlinecompanionforthefranchise’s2millionmembers
–andthepublicatlarge.
The24/7wellnessportalcombinesthemedicalknowledgeofWebMd,health-trackingcapabilities
ofSparkPeople,andsocialinteractionviaFacebookandothernetworkingsites.It’snotjustanother
generichealthwebsite,buta personalized online wellness tool designed to support healthy lifestyles.
key Features
• HealthriskAssessments
• exercisevideotutorialsforallfitnesslevels
• IntegratedWorkoutPlannerandActivityTrackerthatmonitorstheamountofdailyactivity,
caloriesburned,andworkoutstargetedtoimprovingspecificbodyareas
• Customizedmealplanstailoredfordiabetes,gluten-free,heart-healthy,vegan,pregnancy,
strengthtraining,andendurance
• Supportgroupsthatoffersknowledge-sharing,accountability,andfriendship
• dietTrackertomonitoryourdailyfoodintake
• iPhoneandAndroidappsavailable
AnytimeHealthalsooffers24/7onlinesupport&guidancefromcertifiedpersonaltrainerswho
specializeindietetics,sportsnutrition,andexercisesciencetoprovidetimelyanswersforavariety
ofhealth&fitnesstopicssoyoucanproceedwithconfidenceinpursuingyourgoals.
ConTaCT
Ifyouwouldlikeadditionalinformation,pleasecontact:
Markdaly
NationalMediadirector
AnytimeFitness,llC
12181MargoAvenueSouth
Hastings,MN55033
800-704-5004
Minnesota Franchise reg. #4424.
For new York residents: this
advertiseMent is not an oFFering.
an oFFering can onlY be Made
bY prospectus First Filed with
the departMent oF law oF the
state oF new York. such Filing
does not constitute approval
bY the departMent oF law. ©2013
anYtiMe Fitness, llc.
Pr13005