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The Crowdsourced Communicator:Never Think for Yourself Again
Andrew KrzmarzickGovLoop, Community Manager
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I
Conferences
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I Swag
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I Pens
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I Swag Re-Gifting
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I Kids Who Swag
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I Networking
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Not the Best Way to Network
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Don’t Do It!
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The Real Networking
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I KnowledgeStrategic
Positioning
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Audiences My Knowledge
Typical Face in the Crowd
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Yeah – Me, Too
Me Listening to Own Speech
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Where do you goafter the thrill is
gone?
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Social networks =Perpetual Conferences
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EventEvent
Event Event
Event
EventEvent
Event
Event
Event
Event
Event
Social Networks Connect the Dots
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Facebook.com/Teach
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Facebook.com/Teach
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1. Create a page.2. Recruit members.3. Get your vanity URL.4. Mentor one another.5. Recruit the next generation.
Facebook.com/GovComm?
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“I was on a national research / story-telling tour called Millennials Changing America…
My housing fell through in Cleveland and I was stranded. I asked "Who do we know in Cleveland, Ohio" via Twitter and within 8 minutes I had a place to stay...
It was awesome. We stayed at some supporter's mansiony house.” – Alex
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1. Go to GovTwit.com.
2. Search to find peers.
3. Follow them.
4. They’ll follow you.
5. Bring value to get value.
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“I started the Chief Learning Officers Network in late November 2008. I had no real knowledge of Web 2.0 capacity. I had been a member of LinkedIn for a few months, joining because friends bugged me to be a part of it.
After a while as a member, I began to join some groups basically to see what would happen. I didn't see a group for CLOs so I started the network…because nothing was in existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.”
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“The group has become known as a place for leaders in learning to share ideas / thoughts / connect …
We know that CLO's who would have never met have connected on issues of commonality; some folks have begun working together / collaborating…
On a personal level, I've been invited to a CLO's only retreat and have been asked to be a presenter - without the network the folks in charge of the retreat would have never found me.”
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No Group for You?
• Nat’l Assoc of Gov’t Communicators
• U.S. Gov’t Relations and Public Affairs
• Network PR Professionals
• Public Relations and Comm Pros
• Brand & Communications Management
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What is
MISSION: “Connect Government to Improve Government”
?The perpetual conference where
government connects and collaborates.
30,000 Members…and growing rapidly
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I
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How-To: Become a Government Rockstar
1. Go to GovLoop.com.
2. Join (free and 50 seconds).
3. Find /form groups.
4. Find /connect w/ colleagues.
5. Get / give insight.
“It’s been
very helpful!”Elaine Blackman,
Writer/Editor,
HHS ACF
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1. Pick one network (2 tops).
2. Give before (and more than) you get.
3. Invite others.
How-To: Become a Crowdsourced Communicator
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Do U
Conferences?
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Just Say YES!