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The Customer
At Heart
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Nothing new
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Loyalty Schemes
101
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Save Money
Increase sales
Turn customers into advocates of the brand
Attract new customers
Better communication
Measure loyalty through engagement
Consumers feel appreciated
Gather Data
Increase revenue
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Attract Engage Convert Deliver
Retain
Retail Model
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Nothing
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new
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Since 2012Strong schemeStrong KPIsStrong commercial proposal
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Times had
changed
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We took a hard look at ouselves, our businessand our way of working
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We had to put the customer at heart
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We weren’t doing everything we could to improve customer experience
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Create Experiences that are Engaging, Unique, Personalized,
Suprising
& Repeatable.
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Utilize our loyalty scheme
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Capitalize on all the data we were sitting on
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Target
Personalize
Bond
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But…
It was darkest before the dawn
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GDPR
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September 2019
Relaunch ReintroduceRevitalizeReinstate Reinforce
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Use all types of data
Online Data
Offline Data
Basket AnalysisReal Time Analytics
CRM Data
Loyalty Data
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To...Give customersWhat they want When they want and How the want
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Build awareness
Roadmap to Success
Learn
Give Extra Perks
Relevant Offers
Strong Base Benefits
Personalize and Simplfy
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When in doubt
Give it a KISS
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THANK YOU