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Commercial Crew Transportation System
The Customer Experience Chris Ferguson
10/17/2012
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The Boeing CST-100 Spacecraft…
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Who’s had it?
– Dennis Tito Wilshire Associates
– Mark Shuttleworth Internet Security (Thawte)
– Greg Olsen Optoelectronics (Sensors Unlimited )
– Anousheh Ansari Telecom (Telecom Technologies)
– Charles Simonyi Software (MS Office x2)
– Guy Laliberte Entertainment (Circ du Soleil)
– Sarah Brightman?? Entertainment
Payload Specialists
Teachers
Politicians
Journalists
Personal Spaceflight…
Those who were sponsored
Those who did it on their own
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Who wants it?
– Investment Bankers
– Software Developers
– Entertainers
– Non space-faring countries
– Commercial entities
– Contestants
Personal Spaceflight….
Those who can do it on their own
Those who can be sponsored
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Personal Spaceflight….
Why?
―Personal goals
―Research
―Write a book
―Change the world
―See the world in a whole new light
―Do something very, very special
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What do they want?
For those who are sponsored:
―To accomplish science
―To empower and elevate the status of their sponsoring entity
―To advertise their presence
For those who do it on their own:
– To experience the weightless environment
– To look at the Earth
– A means to tell the world what they’re doing
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They want: ….the training….
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The confines of a launch/entry vehicle are not suited for much more than a day either side of ascent/entry
…an orbital destination….
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…..a better understanding of things most only dream….
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…reassurance that they’re doing it as safely as possible….
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Closing Thoughts
This is an untested market with tremendous potential
– SFPs created a service industry which didn’t exist
– What is the potential for an established industry?
Customers want what government sponsored astronauts had
– To experience something only a select few have
– A deeper understanding of spaceflight
– Teamwork and camaraderie in a most challenging environment
– To accomplish….in space
The implications of a safe/successful/profitable industry
– Commercial airline service level of safety
– A return of the glory days of flight