The Davis Studio SeriesCommunicating through
Graphic Design
A Discussions4Selling WebinarAugust 2, 2012
Print and Digital Editions
Why a graphic design textbook?
• Fast-growing career• Importance of visual literacy•Workplace design skills
Why this graphic design textbook?
• Workplace-based studios• Outstanding visual examples• Introduces basic principles• Covers major design areas• Digital throughout
Program philosophy
Good graphic design teaching should: • Be flexible (applicable to pencil or computer) • Reinforce the elements and principles of art/design• Emphasize sketching before computer work • Teach students how to design, regardless of tools
Why no design software?
• Avoid redundancy• Avoid obsolescence• Focus on fundamentals
OrganizationTwo parts
Part One: Nuts and Bolts
(background)
Part Two: Design Challenges (specific areas in which designers work)
Eight chapters
1 What Is Graphic Design? (history, definitions)2 The Art of Graphic Design (using the elements and
principles of design)3 The Design Process (components of design and how
they are put together)4 Identity Design (brands, logos, trademarks,
packaging, flags, currency)5 Publications Design (books, newspapers, magazines,
newsletters, annual reports) 6 Advertising Design (posters, billboards, print ads,
direct mail, radio and TV ads, web ads)7 Environmental and Information Design (maps, signs,
charts and diagrams, exhibits)8 Digital Design (websites, animation/sound, games)
Consistent Studio Series support: SE Student Edition Elements and Principles
sidebars Design History sidebars How-to… sidebars in every
chapter Student Galleries in every
chapter Studio Experience at the end
of every chapter Career Profile in every chapter Chapter Review concludes
every chapter Handbook section at end
Consistent Studio Series support: TE Annotated Teacher’s Edition• National Standards• Teaching Tips• Inquiry• Lesson extensions• Special Needs• Interdisciplinary• Aesthetics, History• Web Connections• Designing a Digital Studio
Ancillaries• Studio, Vocabulary, Artist, Assessment Masters• Overheads • DAI Digital Image Set
Studio Masters Vocabulary Masters Assessment Masters
Digital editionIn SE and TE• Live links to websites• Searchable content• Share lessons easily
Additional Enhancements• E-book library• E-lesson planner• E-portfolios• E-learning communities• Student access• Ancillaries available as for print edition
A few of my favorite things
DistinctiveStamps and money, pp. 96-97Chapter 7, p. 146
PracticalHow to… Plan Navigation, page 176-77
SatisfyingThe Golden e-Rules, page 180
Beautiful and InformativeTimeline, page 214-226 Imagine Julie Andrews singing…
Meet the authors
Kevin Gatta• Design Director at Gatta Design & Co., Inc., and Distinguished Professor for the Graphic Communications Design Department at Pratt Institute, New York, NY• Has worked for major design studios such as The Pushpin Group, Lubalin Associates, and David Pocknell & Co (UK)
Claire Mowbray Golding• Oversaw the content and graphic design of most Davis products for over 20 years• Worked with art educators, learning about their needs through focus groups, NAEA, and general market research• Writer and editor, especially of children’s books: What’s That Bird?, Becoming an Urban Wildlife Detective, The Art of Cape Dorset, Shadow Puppet Magic