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The Dawn of the Digital EconomyNew Roles, Rules & Requirements
Philip Carter
Chief Analyst, IDC European Research
SAP Portugal Innovation Forum, Lisbon
10th of May, 2017
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By the end of 2016, two-thirds of the CEOs of FT500 enterprises will have
digital transformation at the center of their corporate strategy
Source: IDC FutureScape, 2016
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89%of organizations have
digital transformation
as a key business
priority!
Source: IDC European Digital Survey, 2016; n=308
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Digital Transformation is a CEO Priority in Europe
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But, the Digital Divide is Developing
Source: IDC, Digital Transformation MaturityScape Benchmark, 2016. n=413
Showing the % of organizations in the world at each stage of Digital Transformation
AD HOC
OPPORTUNISTIC
REPEATABLE
20%
34%
28% Digital Player
Digital Explorer
Digital Resister
12% MANAGED
OPTIMIZED5% Digital Disruptor
Digital Transformer
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The Five Dimensions of Digital Transformation
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Those Who Thrive in this Digital Economy will be the Organizations that:
Turn information into a
competitive advantage
Turn information
into a competitive advantage
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‘Relating to the Internet of
Things (IoT), there’s a two-step
process: collecting data and
making use of it. Once I have
data, how do I make
meaningful analytics out of
that data so my customer has
an advantage? My customer
would pay me for information
that makes life easier, better,
less costly, or more valuable.’Joe Kaeser, CEO Siemens
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Processing IoT data
from fleet of forklifts
Collects data and
analytics from the
forklifts for predictive
maintenance
Provides a fleet
management service to
the forklift buyers via a
Web application
Forklift Manufacturer Example
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Data
Ingestion
Platform
Forklift Sensors
Big Data-
Service +
Data stores
IP OTT
Infrastructure Capacity
Machine
Learning &
Predictive
Analytics
App Development Platform for
Web Interface + APIsIP OTT
Web Frontend
ERP Systems
Forklift Manufacturer Example
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‘If you don’t have an Artificial Intelligence (‘AI’) strategy in the world that is coming
you will die’Devin Wenig,
CEO eBay
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Turn information into a
competitive advantage
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Those Who Thrive in this Digital Economy will be the Organizations that:
Blend digital and physical
experiences to garner customer &
ecosystem allegiance
Blend digital and physical experiences
to garner customer & ‘ecosystem’ allegiance
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Network EffectsValue rises as more people
use the platform
Metcalfe’s Law
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Those Who Thrive in this Digital Economy will be the Organizations that:
Blend digital and physical
experiences to garner customer
allegiance
Turn information into a
competitive advantage
Create new digital revenue streams from
connected systems
Create new digital revenue streams from a digital platform
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Stage 1: Islands of Innovation Stage 2: Building the Digital Platform
Stage 3: Scaling the Enterprise Digital Platform:Integrated Architecture
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The Digital ‘Dream Team’
19
Source: IDC DX FutureScape
2017, October 2016
Tech savvy CEO
*COO/CMO/CHRO/etc.
• The Strategic CIO complementsboth CDO and CTO
o Tactical CIO requires a very strong CDO partner
o Disruptive CIO makes theCDO or CTO role redundant
• CTO
o Integrates IT into productsand services
o CTO is the technologyleader in R&D
• Develop a holistic "use-case" journey for the organization
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Those Who Thrive in this Digital Economy will be the Organizations that:
Blend digital and physical
experiences to garner customer
allegiance
Turn information into a
competitive advantage
Create new digital revenue streams from
connected systems
Win the talent wars
Win the talent wars
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Blend digital and physical
experiences to garner customer
allegiance
Turn information into a
competitive advantage
Create new digital revenue streams from
connected systems
Win the talent wars
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 22
Those Who Thrive in this Digital Economy will be the Organizations that:
Can execute upon a vision for
digital transformation
Can execute upon a vision
for digital transformation
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‘Digital Transformation can only be successfully implemented with the personal commitment
of the CEO’Gisbert Ruehl, CEO, Kloeckner & Co
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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 24
Those Who Thrive in this Digital Economy will be the Organizations that:
Can execute upon a vision for
digital transformation
Blend digital and physical
experiences to garner customer
allegiance
Turn information into a
competitive advantage
Create new digital revenue
streams from an enterprise digital
platform
Leverage technology to win the talent
wars
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Digital Transformation is Multi Faceted and Accelerated
Leadership Transformation
Omni-Experience Transformation
InformationTransformation
Operating ModelTransformation
WorkSourceTransformation
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Digital
masteries
26Source: IDC DX Practice, 2017
Leadership mastery (Leadership
DX)• CEO must take the DX driver seat
• Vision, Organization structure, Commitment
• KPI: Competitive share in core and new markets
Relationship
mastery (Omni-
experience DX)• DX is a customer-centric
business strategy
• Reach, Relevancy,
Reciprocity
• KPI: Net promoter scoreOperational mastery
(Operating model DX)• Automated and agile processes
• Scale, Scope, Speed
• KPI: Critical process cycle time
Information mastery
(Information DX)• Information is at the core of the DX economy
• Syntax, Semantics, Socialization
• KPI: % of revenue generated from information
Talent mastery
(Worksource DX)• Work optimization and talent sourcing
• Process, People, Culture
• KPI: Best place to work index
@carter_pc
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