The definitive source for lab products, news and developments
2010 Rates and Data
YEARS
YEARS
Winter 2009 www.labbusinessmag.com
The definitive source for lab products, news and developments
Can
adia
n Pu
blic
atio
ns M
ail P
rodu
ct S
ales
Agr
eem
ent 4
0063
567
All AbouT SAfeTy
Gear ergonomicsCommon Pitfalls
David SuzukiMieleMicroscopy
MotherNature
CRC’s Dr. Jennifer Mitchell Fetch tackles disease, agronomics and quality in oats
+3LB_Winter0910.indd 1 10/21/09 9:30 AM
Fall 2009 www.labbusinessmag.com
The definitive source for lab products, news and developments
Can
adia
n Pu
blic
atio
ns M
ail P
rodu
ct S
ales
Agr
eem
ent 4
0063
567
Sustainability Science
Laboratory Regulations
Chromatography
CatCh a CriminalCentre of Forensic Sciences uses the
latest techniques to uncover whodunnit
to
CatCh a Criminal
Salary Survey
LB_Fall_09.indd 1 8/13/09 12:11 PM
SUMMER 2009 www.labbusinessmag.com
The defi nitive source for lab products, news and developments
Can
adia
n Pu
blic
atio
ns M
ail P
rodu
ct S
ales
Agr
eem
ent 4
0063
567
COSMIC DAWNCOSMIC DAWNLight from the
Using Canadian technology, astronomers delve deep into the Universe
COSMIC DAWNCOSMIC DAWNLight from theLight from the
Using Canadian technology, astronomers delve deep into the Universe
Roberta Bondar
Research Funding
Mass Spectrometry
LB_Summer09.indd 1 6/11/09 9:17 AM
From humble beginnings selling mail-based advertisements to a vibrant print and digital magazine, a lot has changed in the past 25 years. It’s a time of reflection and celebration. We’ve got an exciting year planned, celebrating 25 years of publishing excellence to Canada’s scientific community with our publisher, Jesmar Communications Inc. Throughout the year, we will be
highlighting trends, industry growth and special events, as well as looking forward to ongoing celebrations.
With the worst of the recession seemingly behind us, we’ll explore whether funding opportunities are improving and human resources issues are being solved. At LAB Business magazine, we provide our readers – managers, laboratory technicians and scientists – with insight into Canada’s cutting-edge labs as well as the latest equipment, and lab management and technology solutions.
Count on LAB Business to remain Canada’s largest and most influential laboratory publication and the trusted source for news in the Canadian life sciences industry.
Theresa [email protected]
Letter from the Editor
LAB Business is Canada’s largest circulation, most passionately read publication reaching the buyers and decision-makers in the scientific community. It delivers the latest industry news, business innovation trends, in-depth features, and technology and product applications to prospects in industrial, government, hospital and academic laboratories.
The Choice of Canada’s Laboratory ProfessionalsThe definitive source for lab products,
news and developments
YEARS
YEARS
The publisher of LAB Business, Jesmar Communications Inc., is recognizing its 25th anniversary in 2010. In an effort to give back to
the community, we have partnered with The Brain Tumor Foundation of Canada, and a portion of 2010 ad sales will be donated to the charity in the names of our
advertisers. All supporters will be posted on our web site for the year and highlighted in our Winter issue.
“ We have found LAB Business to be an excellent vehicle to reach laboratory managers in the Canadian scientific community. I have experienced great success with the advertising campaigns I have run in the past, and I will continue to advertise in LAB Business in the future.”
Doug Ward National Marketing Manager VWR International
The Highest Circulation Laboratory Magazine in Canada
Publication Circulation CPMPercentage who take action after reading
Percentage involved in purchasing decisions
LAB Business 25,598 $281.46 78% 87%Lab Focus 19,590 $438.44 75% 54%Lab Product News 18,400 $408.42 N/A N/A
We compare better than our competition
LAB Business is your link to reachdecision-makers in the Canadian scientific community from coast to coast.
*Cost to reach 1,000 readersSource: June 2009 CCAB, ABC March 2008, Sworn Statement January 2010, 2007 Reader Survey, 2005 Lab Focus Readership Survey
Circulation FACTS
LAB Business is mailed to a 100% qualified audience!
Circulation ........................ 25,598 *Readers Per Copy ................ 1.49 **Audience ............................38,141Frequency ............................4x/yr
*Sworn statement, January 2010 **2007 Reader Survey
43%
23%
19%
7%6% 2%
West
Prairies
Ontario
Quebec
Maritimes
Other*
West: BC, ABPrairies: SK, MBOther: YT, NT, NU, U.S. and International
Continuing education is a high priority with LAB Business readers
81% attend seminars and conferences
74% attend industrial trade shows
62% attend in-house training sessions
10% attend college or university courses
Reader ProfileDemographic
69% are male, 31% are female
63% are between the ages of 35-55
49% have a postgraduate degree or higher
Readers work in a variety of fields
Readers’ Responsibilities in the Lab
59% of readers supervise other employees
31% of readers are managers or directors
22% of readers are scientists
17% o f readers are laboratory technicians
3%
6%
7% 25%
26%
28%
Pharmaceuticals
Chemical Processing
Biotechnology
Agriculture
Health (human, animal)
Environmental
Biology
Chemistry
8%
10%
13%
16%20%
22%
23%
35%
LAB Business Salary Survey Key Findings
Non-Profit/Industry
Education
Government
Medical/Hospital
Other
Supplier
87% are involved in the purchasing process
“ I was very impressed with the quality of the research and coverage of key issues in the industry. LAB Business is not afraid to attack critical issues head on, engaging its readers and providing a good balance between editorial and advertising. I look forward to reading future issues of LAB Business.”
Aaron Wolkoff, Ph.D. President Waters Limited
Sources: Statistics Canada, The Daily and Canada Foundation for Innovation Sources: 2009 Lab Business salary survey
Canadian science and research industries are skyrocketing!
• The federal government’s spending on science and technology is expected to reach $10.7 billion in the fiscal year 2009/2010. Science and technology spending is composed of research and development expenditures and related scientific activities expenditures.
• Intended spending on research and development for 2009/2010 will be $6.9 billion.
Readers have purchasing power!
56% administer a budget for their laboratory
37% of these budgets are more than $50,000
Labs are planning to purchase the following equipment:Chemical Reagents . . . . . . . . . . . . . . 47%Balances/Scales . . . . . . . . . . . . . . . . . 47%Software . . . . . . . . . . . . . . . . . . . . . . 46%Consumables . . . . . . . . . . . . . . . . . . . 41%Chromatography Equipment . . . . . . . 29%Safety Equipment . . . . . . . . . . . . . . . 26%Sample Preparation Equipment . . . . . 26%Spectrophotometry Equipment . . . . . 25%Gases . . . . . . . . . . . . . . . . . . . . . . . . 21%
LAB Business reaches decision-makers in the Canadian scientific community
• BannerAds • TileAds • E-NewsletterTileAdsONLiNE ADvERTiSiNg
Online Dimensions
Banner Ad: 488 pixels x 72 pixelsTile Ad: 125 pixels x 125 pixels(Resolution: 300 DPI, images as EPS, TIFF, JPEG or PDF in RGB colour space)
Online RatesBanner advertisements and logo tiles are available on the LAB Business web site and e-newsletter.
Banner Ad: . . . . . . . . . . . .$625 per month Tile Ad: . . . . . . . . . . . . . . .$260 per monthE-newsletter Tile Ad: . . . .$430 per month(10% discount for one year)
http://labbusiness.dgtlpub.com
LAB Business’ online audience is growing!
The number of visits has increased by 115%
• The number of unique visitors has increased by 78%
• The number of average page views has increased by 85%
www.labbusinessmag.com
E-Newsletter
2010 ONLINE OPPORTUNITIES
increase your exposure and get in front of our growing online audience.Combine print and online advertising for twice the IMPACT!
• Online Advertising Revenue in Canada is estimated to be $1.75 billion in 2009, or 9.2% more than the 2008 actuals.
Sources: IAB 2008 Actual + 2009 Estimated Canadian Online Advertising Revenue Survey
January-November 2008 versus January-November 2009
Take advantage of our various online opportunities to maximize your exposure. Placing a print ad will get your ad in our digital edition for free.
Your ad is hotlinked to your company web site for even more exposure.Digital edition sponsorship is also available.
2010 EdITORIaL SCHEdULEThe definitive source for lab products, news and developments
Dimensions (inches) Width DepthTrim Page 8 1⁄8 (8.125) x 10 7⁄8 (10 .875)Bleed Page 8 3⁄8 (8.375) x 11 1⁄8 (11.125)Live Area 7 (7.0) x 10 (10.0)1/2 pg island 4 5⁄8 (4.625) x 7 1⁄2 (7.5)1/2 pg horizontal 7 (7.0) x 4 7⁄8 (4.875)1/3 pg vertical 2 1⁄8 (2.125) x 10 (10.0)1/3 pg square 4 5⁄8 (4.625) x 4 7⁄8 (4.875)1/4 pg square 3 3⁄8 (3.375) x 4 7⁄8 (4.875)1/6 Page 2 1⁄4 (2.25) x 4 7⁄8 (4.875)DPS 16 1⁄4 (16.25) x 10 7⁄8 (10.875) Please include crop marks for all ads and if bleed is supplied, supply the bleed at 1/8 inch beyond the trim
Mechanical Requirements:Printing Method: WebBinding: Saddle-stitchedScreen: 133 – 150 line screen
Electronic Material: Digital files only. PdF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 7, InDesign CS4, Illustrator CS4, Photoshop CS4 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. Publisher shall not be liable for any advertisements received without a colour proof.
File transfer media: DVD, CD, FTP or e-mail. Smaller files can be e-mailed up to a maximum file size of 10MB. Send to [email protected].
FTP site: ftp.dvtail.com. Please send an e-mail to [email protected] for password information for the LAB Business FTP site.
Design Services: Complete design services are available at an additional charge. For details, please contact: Roberta Dick, [email protected] or Joanne Somaiya, [email protected] or Crystal Himes, [email protected] Tel: 905.886.6640
Mail or fax contracts/insertion orders to:Jesmar Communications Inc. Tel: 905.886.504030 East Beaver Creek Road, Suite 202 Fax: 905.886.6615Richmond Hill, ON L4B 1J2 E-mail: [email protected] site: www.labbusinessmag.com
2010 advertising Rates & dataFour-Colour: 1x 2-3x 4xFull Page $7,205 $6,845 $6,5051/2 Page island 6,125 5,820 5,5301/2 Page 5,405 5,135 4,8801/3 Page 4,685 4,450 4,2301/4 Page 3,965 3,770 3,5851/6 Page 2,665 2,530 2,405DPS 12,645 12,015 11,415
Covers 1x 2-3x 4xOBC $9,005 $8,555 $8,130IBC/IFC 8,645 8,215 7,805
Covers are non-cancellable, full page, four-colour process.
Black & white rates available upon request.
inserts & Outserts: Rates on request
Special Positions: Twenty-five percent (25%) surcharge
goods & Services Tax: Our published rates do not include GST or HST, which will be added in invoices and clearly identified.
Publisher Conditions: Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable.
Space Cancellations: Cancellations and space changes not accepted after closing date.
Address submissions, queries and/or press releases to:Theresa Rogers, Executive Editor E-mail: [email protected] 30 East Beaver Creek Road, Suite 202 Richmond Hill, Ontario, L4B 1J2 Tel: 905.886.5040 Fax: 905.886.6615
ISSUE SPRING 2010 SUMMER 2010 FaLL 2010 WINTER 2010
Space Closing Feb 8 April 1 July 9 Sept 9
Material Closing Feb 15 April 9 July 16 Sept 16
Mail Date March 30 May 25 August 30 October 29
Theme Environment Pittcon Wrap-Up Human Resources Safety
in Every issue •News•LabSpotlight–Aspecialized/remarkablelaboratorywillbeprofiledeachissue•SupplierProfile–AleadingoremergingCanadianlaboratorysupplierormanufacturerwillbeprofiledeachissue•LabWare–Acompendiumofnewproductlaunches•SittingWith–Aninterviewwithalabmanager/researcher/technician
Engaging Editorial LAB Business provides critical information on industry issues, emerging products and technologies with a quality incomparable to any other Canadian publication on the market.
Winter 2009 www.labbusinessmag.com
The definitive source for lab products, news and developments
Can
adia
n Pu
blic
atio
ns M
ail P
rodu
ct S
ales
Agr
eem
ent 4
0063
567
All AbouT SAfeTy
Gear ergonomicsCommon Pitfalls
David SuzukiMieleMicroscopy
MotherNatureCRC’s Dr. Jennifer Mitchell Fetch tackles disease, agronomics and quality in oats
+3LB_Winter0910.indd 1
10/21/09 9:30 AM
industry Submissions Bylined articles, guest columns and contributions, are encouraged. A clear distinction will be made for the reader between news reports and opinion. Review our editorial calendar for topics (topics on the calendar are broad in scope and story ideas that fall within that scope will be considered). If you are interested in contributing please contact us 6 weeks prior to the listed publication date. Please send a short synopsis of your proposed article, or submit a rough draft to Theresa Rogers. All contributions are subject to editing for space, clarity and conformity with LAB Business house style. Authors will have a byline and a brief biography printed at the end of the article.
YEARS
YEARS
is published by
30 East Beaver Creek Road, Suite 202Richmond Hill, ON L4B 1J2 Tel: 905.886.5040 Fax: 905.886.6615E-mail: [email protected] site: www.labbusinessmag.com