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MaKenzie Wangsness* Digital Marke.ng Expert [email protected]
The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use
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82% of US Smartphone Users u.lize their phones for web browsing (Nielsen)
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INGREDIENT #1:
Mobile OpEmizaEon • Make it Quick and Easy
to navigate your website via mobile
• Keep it Local Localized microsites are a great way to go mobile!
• Get Everyone Involved with Mobile Corporate should share their plan for mobile web
op.miza.on with franchisees.
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Franchise Iron Chef: MOBILE OPTIMIZATION
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INGREDIENT #2:
Customer Data • Email Lists
• Social Media
• Landing Pages
• POS Integra.on
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Franchise Iron Chef: CUSTOMER DATA
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INGREDIENT #3:
Brand Advocacy • Easy to Take Surveys
• Customer Loyalty Programs
• Social Reviews
o Yelp
o Google Places
o FourSquare
o Facebook .
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Franchise Iron Chef: BRAND ADVOCACY
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INGREDIENT #4:
Consistent Social Media • Contribute Content
to Brand Social Channels
• Work Together to Understand Content Guidelines
• Communicate about how na.onal digital marke.ng
will impact local, and vice-‐versa
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Franchise Iron Chef: SOCIAL MEDIA
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INGREDIENT #5:
Local Search • Microsites
• Google Places • Bing Profile
• Yelp
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Franchise Iron Chef: LOCAL SEARCH
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Mobile OpEmizaEon
Customer Data
Brand Advocacy
Consistent Social Media
Local Search #DMCookBook
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QUESTIONS? QUESTIONS?
QUESTIONS? QUESTIONS?
QUESTIONS?
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Connect with Us!
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Bluewater Inc.
bluewaterbrand.com/blog
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