Download - The Digital Newscast
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The Digital NewscastDigital Convergence:
Allen Henry Christa LamendolaAngela Reighard
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Create a Non-Traditional, digital friendly newscast for WCPO’s
4PM hour that allowsviewers to personalize and
customize their news experience
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The Problem
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The Problem
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WCPO & E.W. Scripps
Cincinnati Market Serves 2.2 million
viewers Flagship station for
E.W. Scripps Company
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4 P.M. Newscast Solution•Interactive Segments
•Mobile News App
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4 p.m. SegmentsNews & Weather
Political Talk Show
National News
Viral VideoNewsroom
Circle
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Newsroom Circle Segment
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Underrepresented Audiences
With 2+ Jobs
53%
Single Job47%
Percentage Of African Americans With Multiple Jobs
136,000 people
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WCPO App
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“On Your Time”
Cost: $0
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Costs for Newscast:
•$34,000(utilizing existing talent)•$62,000 (hiring new talent) Costs Broken Down:•Talent- $0.00- $28,000•Cameras- $8,000- $10,000•Marketing- $25,000
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Revenue
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On Your Side… On Your Time!