AN iNdepeNdeNt SUppLeMeNt froM MediApLANet to USA todAy
LoyaLty & rewards
No.3/March 201230, march 2012 • Usa today
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Motor City Automobile programs that engage the driver
you’re so money babyWhat happens in Vegas stays in your wallet
tips from the big wigsthe experts get personal
redeem at resortsCount dollars, not sheep
trendy perks Size up with retail fashion
INTERVIEW WITH
AUTHOR WALTER KIRN
The mind behind Ryan Bingham:
Walter Kirn, shares tips for busi-
ness travelers.
REAp yOUR REWARds
Companies rewarding customers
for doing what they love
“There’s noThing cheap abouT
loyalTy”
rewards5
TIps
Companies have been instituting customer loyalty and reward programs for decades now, so why is it that 2013 is rumored to be “The Year of Loyalty Programs?”
According to research, customers rank loyalty programs as one of the most important factors when considering a purchasing decision. However, in 2011 alone, an estimated $48 billion worth of rewards were issued, yet only one third — or $16 billion — went unclaimed1. From this information we can conclude that while today’s consumers recognize the notable value rewards programs add, something is hindering the consumer’s decision or ability to redeem their rewards.
This June, Mediaplanet, in partnership with COLLOQUY, will release “The Essential Guide to Loyalty and Rewards” which will provide consumers with a comprehensive look into this industry. By high-lighting the “best in show” of the industry, and showcasing the simple side of rewards redemption, we aim to make the loyalty and rewards system more accessible to today’s consumers, and bring engagement back to the forefront of the brand-consumer relationship.
THE ESSENTIAL GUIDE TO LOYALTY& REWARDS
Editorial Focus Areas
■■ Trending Now: Reaping Seasonal Travel Rewards■■ Financial Rewards: Unlocking a Buried Treasure■■ Up In The Air: Key POINTS of Airline Programs■■ Perfecting the Art of Gamification and
Consumer Engagement■■ Pharmacy Points: Over the Counter, Not Over Your Head■■ Go Further with Auto and Fuel Rewards■■ Savings in Style with Retail Rewards■■ How Flexible is Your Brand?■■ Gaming Rewards: Arrive in the Black■■ Highlights of the 2013 COLLOQUY Loyalty Census■■ The Loyalty Leap for B2B with Bryan Pearson
Distribution Print
■■ USA Today: 450,000 printed copies within New York, Atlanta, Chicago, and Los Angeles, reaching approximately 1.4 million readers Online
■■ COLLOQUY.com, COLLOQUY’s market alert (20,000 viewers — All C-Suite Executives and Loyalty Managers within the field)
■■ Social Media: COLLOQUY and Mediaplanet’s Twitter, Facebook, and LinkedIn pages
DISTRIBUTED WITHIN IN PARTNERSHIP WITH
1RESEARCH COMPLETED BY COLLOQUY AND SWIFT EXCHANGE
“I am a consultant atthe Cleveland, Ohio basedInternational Exposition
Center and we are exploring a rewards/
loyalty program for our regular customers and
your USA Todayinsert has been very
helpful to me inexplaining to my team
why we would need such a program.”
TONY GUMINA
“I’ve had hard copy since it published.It’s a great publication. It’s packed with solid content. I’ve continued to share bits and pieces with my colleagues.Now I have the digital copy. Thank you!Please stay in touch.”JEREMY HUTCHINGS Loyalty and Direct Marketing,Kohl’s Department Stores
“Congratulations on the issue it looks great! Thank you again for working with us on the design for
the American Airlines spot- itsounds like we have receivedvery positive feedback so far!”
AMY ALTENBACHMedia Manager, Cartera Commerce
“Mediaplanet’s publication was a huge hit withour COLLOQUY subscribers. As the voice of
the loyalty industry for two decades, we appreciate the opportunity to work with you to
bring our content to USA Today readers.”KELLY HLAVINKA
Managing Partner, COLLOQUY
“Thanks for your support of my book, the response to the
story was outstanding.”BRYAN PEARSON
President andCEO, LoyaltyOne and author of The Loyalty
Leap: Turning Customer Information Into
Customer Intimacy.
“The loyalty piece was
very well put together and the content
was extremely relevant and informative. This was a
class A piece.”JOE KOHEGYI
Partner, Manager –OLSONdenali
SEE WHAT THE INDUSTRY IS SAYING
“CONGRATULATIONS! The report keeps getting
better. Awesome to work with you, as always!”
VIKKI LOLESCommunications and Media Relations
Coordinator, Vital Voices
Thought LeadersBryan Pearson – President, LoyaltyOneRobin Korman – SVP, Loyalty Marketing and Strategic Partnerships, Wyndham Hotel GroupVolker Hildebrand – VP of CRM Product Management, SAPVinay Iyer – VP of Marketing, SAPShaun Cunningham – CEO, Prologic FulfillmentRob Murphy – CMO, CirclesMaya Leibman - President, AAdvantage American AirlinesRyan Green – Senior Director of Customer Loyalty and Partnerships, Southwest AirlinesBob Gold – CEO, Gold MobileKelly Hlavinka- Managing Partner, COLLOQUYReza Soudagar – Senior Director of CRM Solution Marketing, SAPHeather Passe - Vice President of Marketing, Loyalty & E-Commerce, Carlson Hotels WorldwideMike Gorun – Managing Partner and Founder, MediaTrackDavid Patron - VP of MR Program Management, American ExpressJoseph Morin – CEO/Co-Founder, Social Rewards, Inc.Jeff Zidell - Vice President, Hayatt Gold PassportJonathan Clarkson – Director of Rapid Rewards, Southwest AirlinesErin Raese Partner, Loyalty 360Tammy Lucas – Managing Director, Marketing Programs, Best Western InternationalDennis Armbruster – Vice President, LoyaltyOne ConsultingBill Hornbuckle - Chief Marketing Officer, MGM Resorts InternationalDon Berg – Vice President, Loyalty Programs & Partnerships, IHGGreg Brown – Vice President, Loyalty, Promotion, & Relationship Marketing, Choice Hotels InternationalGary Loveman – CEO, Caesars EntertainmentJ.W. Marriott Jr. – Marriott International ChairmanMark Johnson President/CEO, Loyalty 360Bob Daly - Senior Vice President, Retail Payment Solutions, U.S. BankRichard Postrel - Chief Executive Officer and Founder, Swift ExchangeWalter Kirn – Author: Up in the Air, Vintage BooksJohn Bartold – Vice President of Loyalty Solutions, EpsilonFred van der Neut – CEO, uNotifiJon Wellsman - Director, Customer Service Division, Ford Motor Co.Phaedra Hise – Senior Editor, COLLOQUYJames Wright – Senior Vice President Marketing, ExpressTim Winship – Editor, FrequentFlier.comBram Hechtkopf – VP Business Development & Marketing, Kobie Marketing
The publication focuses on bringing the leaders of the Loyalty industry directly to the readers. We’ve worked with everyone from thought leaders like Bryan Pearson of COLLOQUY, to corporations like Wyndham Hotel Group.
PARTNERS
Do you want to be heard? Join the many partners who have helped us to tell this story.
Previous SponsorsAlliance Data Systems, Inc.American AirlinesAmtrak Guest RewardsBarnes & Noble, Inc.Best Western International, Inc.Carlson MarketingChoice Hotels InternationalCitibankClub CarlsonCVSEmpire CLSEpsilon Data Management, LLCExpressGeneral MotorsHyatt CorporationInterContinental Hotels GroupJetBlue AirwaysLoyaltyOne ConsultingmeetROI.comMGM Resorts, InternationalPoints.comSAPSaveAroundSouthwest Airlines Co.US AirwaysU.S. BankWyndham Hotel Group
VINCENT ESPOSITO, Head PublisherOFFICE: 646.922.1414 MOBILE: 201.776.5042 EMAIL: [email protected]