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The Evolution of theStaffgroup Brands
Glenn Southam, Marketing Manager
@glennsoutham
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A Bit About Me…
Straight out of university
Joined Marks Sattin
Involved in their rebrand as they joined the FiveTen Group stable
Headed up Laurence Simons marketing
I tried to leave…
Joined ‘Eurostaff’ in October 2011
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The Brand Journey
2003 2007 2009 2011 2012 2013 2014
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Why?
“Please assess the Eurostaff Group Brand identity utilising information gathered from the internet.
Considering the use of the Staffgroup concept how could we develop the brand on a global scale to reflect our diversification
into different sectors/regions”
Period of rapid growth (sectors and staff)
International markets opening up
Oil & Gas sector building up quickly
Marketing existed as a reactive rather than strategic
function
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Daunting?
78 Days
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Three Things To Remember
Branding is not just being about a pretty face
Resources
Your Audience
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What Did We Decide?
Recognisable |Scalable | Adaptable Future Proof | Replicable
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Doing It
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The Plan Of Action
G I TGiven
ChangesImpactful
ActionThoughts on
Future
Company NameWeb AddressLetterheadsEmailsTerms & ConditionsExternal sites
DigitalContentSocialE-marketingPRQuality control
Visions & ValuesWebsite OverhaulHumanisation of the brandEmployer BrandingCRM
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The Brand Journey
2003 2007 2009 2011 2012 2013 2014
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Fast Forward 18 Months…
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The Brand Journey
2003 2007 2009 2011 2012 2013 2014
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Now & The Future?
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Thanks for listening, any questions?