International Congress and Convention Association www.iccaworld.com
The Future of Air Travel47th ICCA Congress & Exhibition
Monday 3 November 2008
International Congress & Convention Association
2
Lars Sandahl SørensenScandinavian Airlines
3
1960 2003
4
Scandinavian AirlinesWhat’s driving business? Airlines
• Internal competence (commercial & operational) critical
• Successful commercial offering comprised of a number of elements:
- Revenue Management
- Network
- Product
- Distribution
- Operational Excellence
• Winners will have customer focus and technical superiority
5
Scandinavian AirlinesProduct innovation not only inflight
On Ground
In-FlightDistribution
SAS - Service & Simplicity
Relationship (B2B, B2C) Post-Flight
6
Scandinavian AirlinesWhat’s driving business? Partnership
• Long-term partnerships are decisive for future success
• Mutually beneficial with clearly defined targets
• Strengthening of airline alliances offers customers a widerchoice
• Strategic partnerships with customers increasingly important
7
Scandinavian AirlinesWhat’s driving business? Conferences
• Airlines and event organisations both win from cooperation
• Conferences & events help strengthen destinations & airlines
• Airlines are a crucial player in any bidding process
• A strong airline has the competence to be a long-term partner
• Success demands professionalism & understanding from bothparties
8
Scandinavian AirlinesWhat’s driving business? Scandinavia
• SAS works with relevant organisations to build Scandinavia as aconference and event destination
• World class infrastructure in place
• Major events during 2008 & 2009:
– World Dental Congress, Stockholm
– International Geology Congress, Oslo
– Climate Congress, Copenhagen
– World Out Games, Copenhagen
9
International Congress and Convention Association www.iccaworld.com
Thank you!47th ICCA Congress & Exhibition
Monday 3 November 2008
International Congress & Convention Association