Download - The Future of Marketing
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Marketing is a MindsetBernie Borges
December 8, 2009
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Marketing History Lesson
1950 to 2000
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Old Marketing Doesn’t Work Anymorehttp://www.youtube.com/watch?v=heSudg-tfIk
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Consumer Trust is Down: Surprised?http://www.edelman.com/trust/2009/
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In a Transition
1990 to 2000 2000 to 2009
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Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
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Buyers Don’t Have to Tolerate It
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But…..
Some marketers don’t get it….
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Stories Worth Telling
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New Marketing: Ford Motor Co.
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New Marketing: Ford Motor Co.
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New Marketing: Ford Motor Co.
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New Marketing: Ford Motor Co.
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New Marketing: Ford Motor Co.
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New Marketing: RedBull.
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New Marketing: RedBull.
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New Marketing: Virgin America.
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New Marketing: Guinness
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Stats You Can’t Ignore
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http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
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http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
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http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
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How do Marketers Make the Transition?
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Marketing 2.0 Mindset
Think Like a Publisher
Focus on Relationships
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Think Like a (Marketing) Publisher!
Think Content!– Blogs– Newsletters– Contests– e-books– Podcasts– Videos– Photos– Presentations
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The Three E’s
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Create & Spread Your Content
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Engage Influential People
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Content = Trust, Relationships, Profit
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Get Found on the Web
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Getting Found is Broader Now
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Getting Found is Broader Now
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Getting Found is Broader Now
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Getting Found is Broader Now
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Getting Found is Broader Now
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Marketing 2.0 Mindset
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Publisher Stories Worth Telling
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Results in Motion
Content Marketing Strategy
Facebook Slideshows
Twitter Newsletter
Blogs Forum
Share Buttons
Objectives
Drive traffic to website
Increase brand awareness
Build relationships and boost brand loyalty
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Results in Motion
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Results in Motion
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Results in Motion
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Results in Motion
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Results in Motion
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Results in Motion
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Results in Motion
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Results in Motion
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Results in Motion
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Results in Motion
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Results in Motion
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How Do You Measure Results?
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Measuring Results in Motion
Traffic
Buzz
Links
Followers
Subscribers
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Measuring Results in Motion
Traffic
Buzz
Links
Followers
Subscribers
I used to love this little magazine..why did I ever get away from it?
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Measuring Results in Motion
Traffic
Buzz
Links
Followers
Subscribers Links from Facebook, Twitter, etc.
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Measuring Results in Motion
Traffic
Buzz
Links
Followers
Subscribers 0 to 965 followers in 11 months
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Measuring Results
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Measuring Results
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Measuring Results
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What Do You Do Next?
Research
Listen
Engage
Become Content Thinkers
Be Human
Try Stuff
Measure
Don’t Ignore Marketing 2.0
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Bernie Borges: CEO, Find and Convert
Email: [email protected]
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
Book: http://budurl.com/marketing20amazon
Video Channel: http://www.youtube.com/user/bernbaybb
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Bernie’s Webinar Offer
30 Minute Phone Consult
http://www.findandconvert.com/contact-us.html/
60 Minute Phone Consult
Purchase 10 Books
Proof of purchase from: http://budurl.com/marketing20
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Image CreditsAll of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.
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Source CreditsThe following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.
Proctor & Gamble
Red Bull
Redditt
Samepoint
Scott Monty
Slideshare
SocialMention
StumbleUpon
Uniqlo
Vimeo
Virgin America
Wikipedia
Yahoo
YouTube
Bing
Canadian House & Home
Coca Cola
Digg
Edelman
Find and Convert
Flickr
Ford Motor Company
Guinness
Homemaker’s Magazine
HubSpot
Kosmix
MSN