Download - The Future of Marketing, A New Mindset
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The Future of MarketingA New Mindset
Bernie Borges
September 1, 2009
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A Story Worth Telling
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B2B Blog Home Run
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B2B Blog Home Run
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B2B Video
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Humanizing a Boring Product
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Content = Trust, Relationships, Profit
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History Lesson
1990 to 2000 2000 to 2009
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The Problem
Traditional Marketing Doesn’t Work Anymore
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Buyers Don’t Have to Tolerate It
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Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
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Marketing 1.0 on the Web (Pre 2007)
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Marketing 2.0 (2007 to Present)
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Marketing 2.0 (2007 to Present)
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Marketing 2.0 (2007 to Present)
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Marketing 2.0 (2007 to Present)
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Marketing 2.0 (2007 to Present)
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Marketing 2.0 (2007 to Present)
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Marketing 2.0 Mindset
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Engage People Where They Are
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Marketing 2.0 Mindset
Think Like a Publisher
Focus on Relationships
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Think Like a Publisher!
Think Content!– Blogs– Newsletters– White Papers– e-books– Podcasts– Videos– Photos– Presentations
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The Three E’s
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Engage Influential People
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Wisdom of Crowds
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Branded Content
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Video: Will it Blend?
Over 6M Views
Sales Grew 700%
National Media Coverage
Cross Over Brand Pull
SEO Value
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Local RestaurantBlogs, Video, Facebook, SEO
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Best Practices Blog: Brent Britton
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Avoid Social Media Abstinence
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Measuring Results
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Measuring Results: SEO SO
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Marketing 2.0
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Bernie Borges: CEO, Find and Convert
Email: [email protected]
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
Book: http://www.findandconvert.com/marketing-20-book/
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Image CreditsAll of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.