Download - The Future Of SEO and staying Google Proof
Future of SEO and Staying Proof
By Vaibhav Kakkar
When Did SEO
Come Into Existence ?
Search Index as it Looked Like in 2001
History of Major Search Engine
Algorithm Updates
& What worked !
2002
A few hundred Content pages
(Affiliate and banner ads to make money)
CONTENT IS KING !
2003Google Launched AdSense
(contextual advertising)
Nov 2003 : Florida update
A substantial update in those days
2004 : Links
Gained more importance and competition started to increase on a monthly basis
Buying of Old Domains and Redirects were starting to take place
2004-2007
Many different updates like Austin, Allegra, Bourbon, Big Daddy and more featuring penalties/filters on :-
Acquiring links quickly
Devaluation of purchased links
Banning the popular paid directories
Deeper sandbox (longer - over 6 months)
-30, -50, -350 & -950 penalties noticed.
At the same time it was
Era of Domain Authority
Unique content + Domain Authority =
2006: Google acquired YouTube at evaluation of 1.65 billion USD in stock.
Early 2007 : Google launched Universal Search
News, Videos (Youtube), Images, LocalMaps, Shopping (Google Base), Social and book search engines included in the main search results.
2009-2010More and more ways to build links helped deliver a
varied approach
Diversity in link profilePublish it everywhere :
Blogs, forums, Podcasts, Videos, Presentations, Photos, Press Releases
Jan 2011 : Demand Media raised $1.3 billion USD (£800 million GBP)
Panda / Farmer Update :
April 2011 :
One of the strongest algorithm updates in History with a change in 12% of Google index.
How We Overcome Panda ?
A client in a dating niche
30k unique searches per day
>
10k unique searches per day.
In one month we got him back to normal traffic in-fact it came back even stronger.
Content length increased for top 200 pages.
Images and videos added on top 200 pages.
Site structure improved and some internal 301 redirects done to improve structure
What Next ?
Links will Remain Crucial
Social Factors Will Add-Up
Google Locals/Places Will Gain Importance
Build Relations with Email Marketing
Video and Image Optimisation
User-Generated Content
Design and Looks are Important
Manual quality checks are being done by Google
Managing & Reputing Social Profiles
Free Social Media Monitoring Tool
Free Website Monitoring Tool
SEONext.co.uk/free
Thank You
Do you have any Questions ?