Download - The Future of Social Content
![Page 1: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/1.jpg)
THE FUTURE OF SOCIAL CONTENT
1
![Page 2: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/2.jpg)
DISCOVERING THE WORLD OF SOCIAL
2
![Page 3: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/3.jpg)
IS SOCIAL MEDIA GOOD FOR MARKETING?
3
![Page 4: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/4.jpg)
IS SOCIAL MEDIA GOOD FOR MARKETING?
NOT RIGHT NOW.
4
![Page 5: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/5.jpg)
HOW DOES SOCIAL MEDIA MARKETING WORK TODAY?
Brands are present but frequently have very little to offer. They ‘expect’ engagement because engagement is the user behavior in the social space.
5
![Page 6: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/6.jpg)
WHAT ARE BRANDS DOING WRONG?
6
![Page 7: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/7.jpg)
WHAT ARE BRANDS DOING WRONG?
Brands focus on engaging and building a relationship with a small group of people instead of penetration and creating awareness. They don’t know their role in social and therefore create content without relevance and value.
7
![Page 8: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/8.jpg)
WHAT ARE BRANDS DOING WRONG?
8
How brands try to engage and build a relationship
![Page 9: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/9.jpg)
WHAT ARE BRANDS DOING WRONG?
9
How brands create content without value
![Page 10: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/10.jpg)
92% OFCONSUMERS TRUST RECOMMENDATIONS
47% OF CONSUMERS TRUST ADVERTISINGNielsen: Global Consumers' Trust in 'Earned' Advertising Grows in Importance, April 2012
10
![Page 11: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/11.jpg)
SO WHAT IS THE ROLE FOR SOCIAL MEDIA IN MARKETING?
Increase Market ShareIncrease ReachOngoing CRMGenerate Advocacy (Recommendation)
11
![Page 12: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/12.jpg)
SOCIAL MEDIA MARKETING ISN’T EFFECTIVE NOW BECAUSE IT HAS NO VALUE TO A CONSUMER.
12
![Page 13: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/13.jpg)
HOW DO BRANDS CREATE THIS VALUE IN THE SOCIAL SPACE?
13
![Page 14: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/14.jpg)
PROVIDE VALUE AS SERVICE
14
![Page 15: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/15.jpg)
ZAPPOS
High value service experiences and random acts of kindness create sharable social content.
15
![Page 16: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/16.jpg)
LEVERAGE EXISTING SOCIAL MEDIA BEHAVIORS
16
![Page 17: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/17.jpg)
IKEA
Incentives a well understood and light-weight tagging behavior.
17
![Page 18: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/18.jpg)
PROVIDE CO-CREATION OPPORTUNITIES
18
![Page 19: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/19.jpg)
SKITTLES
Provides platform for creativity.19
![Page 20: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/20.jpg)
GIVE CONSUMERS CONTENT& GENERATE CONVERSATION
20
![Page 21: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/21.jpg)
RED BULL
Creates content worth talking about and share.
21
![Page 22: The Future of Social Content](https://reader033.vdocument.in/reader033/viewer/2022052522/54c8407e4a7959246e8b459c/html5/thumbnails/22.jpg)
SUMMARY
22
Brands need to focus more on creating awareness instead of engagement in order to increase their market share. Brands need to ‘flip the funnel’ and use existing customers to gain new ones.