Prof. Dr. Fritz FahrniITEM-HSG

Slide 1Technology Management and Entrepreneurship

The Future of the Industrial

Engineer

Friday, Oct. 07, 2005

Estella, E

AIM 2005

Prof. Dr. Fritz FahrniITEM-HSG

Slide 2Technology Management and Entrepreneurship

CONTENT

AIM 2005

1. The Industrial Environment 2020

2. What is left for Europe?

3. How to shape our future?

Prof. Dr. Fritz FahrniITEM-HSG

Slide 3Technology Management and Entrepreneurship

CHANGES

AIM 2005

1. The Industrial Environment 2020

ChinaIndia

SE Asia

Prof. Dr. Fritz FahrniITEM-HSG

Slide 4Technology Management and Entrepreneurship

THREATS ?

AIM 2005

2. What is left for Europe?

TO REACT OR ….

SINGAPORE

Prof. Dr. Fritz FahrniITEM-HSG

Slide 5Technology Management and Entrepreneurship

0

500

1000

1500

2000

2500

3000

3500

1991 1993 1995 1997 1999 2001 2003

Development of Jobs 1991 til 2003 (Exp. Switzerland)

Quelle: Bundesamt für Statistik

Tertiärer Sektor: +13,7%

Sekundärer Sektor: -19,5%

Primärer Sektor: -10%

Total: +2.7%Total: +2.7%

An

zah

l Erw

erb

stät

ige

in T

ause

nd

Prof. Dr. Fritz FahrniITEM-HSG

Slide 6Technology Management and Entrepreneurship

Development of Working Places: How to act?

„old“ working places disappear

„new“ working pöaces are created

„vital economy“

Prof. Dr. Fritz FahrniITEM-HSG

Slide 7Technology Management and Entrepreneurship

IDEAS ……ACTIONS

3. HOW TO SHAPE OUR FUTURE?

MARKET SZENARIOS

ENTREPRENEURS

ACADEMIC ENTREPRENEURS?

AIM 2005

Prof. Dr. Fritz FahrniITEM-HSG

Slide 8Technology Management and Entrepreneurship

12559

AIM 05: Entrepreneurial Leadership to Win

Prof. Dr. Fritz FahrniITEM-HSG

Slide 9Technology Management and Entrepreneurship

Mechanical Heart Valve: Which (Technological) Key Capability?

Prof. Dr. Fritz FahrniITEM-HSG

Slide 10Technology Management and Entrepreneurship

• 2 Venture Video Clips (ICT, Bio)

• 1 Enertech

Prof. Dr. Fritz FahrniITEM-HSG

Slide 11Technology Management and Entrepreneurship

10589e

-50,0%

+50,0%

-50,0%

+50,0%

Annual Change in R&D intensity (92-97)

Annual Change in Market Value(Standardized, 92-97)

Source: Mercer

AIM 2005 How much may R&D cost?(a true but may-be not quite scientific study)

Prof. Dr. Fritz FahrniITEM-HSG

Slide 12Technology Management and Entrepreneurship

AIM 2005

12506-1e

„Environment“

Enterprise

Technology

Source: Tschirky & Schuh

Fin

ance

Resources

Customers

Co

-wo

rker

s

Management

Entrepreneurial Leadership

Prof. Dr. Fritz FahrniITEM-HSG

Slide 13Technology Management and Entrepreneurship

Corporate Key Capabilities

• Corp. Key Capabilities create ( real) Competitive Advantage=Better Products / Services than the Competion in the eyes of the Customer (not of us!)

Key Capabilities =- a bundle of disciplines / technologies- skill – based (not only knowledge based)- people- and organisation - based- longterm development (barrier to entry)

Prof. Dr. Fritz FahrniITEM-HSG

Slide 14Technology Management and Entrepreneurship

How do Companies get New Technologies?From the Market or from Science?

14006e

-Market Pull

Wireless Phone

Wire limitsthe Comfort

-TechnologyPush

Unused Capacity

SMS

> Ich hab dich lieb!

AIM 2005 „Market-Pull“ or „Technology Push“

Prof. Dr. Fritz FahrniITEM-HSG

Slide 15Technology Management and Entrepreneurship

AIM 2005 Entrepreneurial Success: Tech AND Market Mgmt

12129a-e

To recognize

Customer‘sNeeds

Success

=

To putto use

Technology

x

Prof. Dr. Fritz FahrniITEM-HSG

Slide 16Technology Management and Entrepreneurship

AIM 2005 Value Creation: Basic Strategy

14619-9e

VisionExplore opportunities

VisionExplore opportunities

Corporate Culture

EfficiencyEffectivity

through

closecustomer relations

Innovations

Prof. Dr. Fritz FahrniITEM-HSG

Slide 17Technology Management and Entrepreneurship

AIM 2005 Value Creation: Basic Strategy

14619-9e

VisionExplore opportunities

VisionExplore opportunities

Corporate Culture

EfficiencyEffectivity

through

closecustomer relations

Innovations

Prof. Dr. Fritz FahrniITEM-HSG

Slide 18Technology Management and Entrepreneurship

AIM 2005 The Dynamics of Innovation

12628e

Process Innovation

Market and design innovations

Product innovationst

Inte

nsi

ty o

f in

no

vati

on

Source: Abernathy & Utterback

t

Pro

du

ct/m

arke

t su

cces

s

Source: Sommerlatte

Early phase

Growth phase

Maturity phase

t

No

. of

firm

s ba

sed

on

new

tech

nolo

gies

Source: Utterback

Pioneer firms

Growth firms

Global firms

Dominant design

Prof. Dr. Fritz FahrniITEM-HSG

Slide 19Technology Management and Entrepreneurship

AIM 2005 Strat. Phases - Different Management Requirements

12122-2e

Maturity

• optimize• customize• cost efficiency

Growth

• focus• operationalize• expand• minimize process cost

Product Develop-ment and Concept for Processes

Product and Process Improvements

Product and Process- Optimization

Start-up

• broad, innovative, creative, fast• Functionality• Cost only second priority• 70% of the cost are built-in• Q-Basis-fixed

Prof. Dr. Fritz FahrniITEM-HSG

Slide 20Technology Management and Entrepreneurship

AIM 2005

12133e-3

The Entrepreneur

vision

intuition

conviction

determination

courage

Leader +

Do the right things

objectives

allocation

knowledge

perseverance

organisation

Manager+

Do things right

Communicator

Make things known

Prof. Dr. Fritz FahrniITEM-HSG

Slide 21Technology Management and Entrepreneurship

AIM 2005 Requirements for Entrepreneurs with var. Tasks

20752e

Executive

LevelCorporation

Product Division(SBU)

Department

Functional team

0% 50% 100%

Vision &Culture

Environment & Strategies

Changes &NetworksResources

& Results

Self- and Team Developement

ProfessionalKnow how

Prof. Dr. Fritz FahrniITEM-HSG

Slide 22Technology Management and Entrepreneurship

AIM 2005: Values

12099-2be

innovative

competent

understandable

on-time

with self-confidence

accountablelearning

SuccessfulEntreprise