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The Genius of Steve Jobs
How to Think Like a Disruptor
with Dr. Mark Goulston
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Goulston Group clients:
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3
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I like impossible goals My goal for today is that you will never think of innovation or marketing in the same way again
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Eli Broad Picks The World's Seven Most Powerful Philanthropists
“Wealth is what you take from the world; worth is what you give back.”
–Dr. Mark Goulston
“That’s one of my favorite quotes about philanthropy,” said Eli Broad.
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1. “Whoa! 2. “Wow!” 3. “Hmmm…” 4. “Yes!”
“Whoa!” “Wow!” “Hmmm…” “Yes!”
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“Whoa!” The Prerequisite to DisrupSon
• “I can’t believe what I’m seeing”
• “I can’t believe what I’m hearing”
• “I can’t believe what I’m feeling”
AND what do these lead to?
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“Wow!”
FascinaSon, Amazement or Astonishment
Each and all of which have the power to safely disrupt people out of their “mindsets” and comfort zones AND what do these lead to?
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“I can’t wait to do something with this!”
AND what does that lead to?
“Hmmm…”
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“Yes!”
In-‐OvaSon
In-‐ovaSon = CreaSng something that gets through people’s
inerSa and defenses
And causes a “Standing OvaSon” = Take acSon
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Why You Need “Whoa!” Before “Wow!”
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EvoluSon From Nucleus to Human Cortex
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Your Three Brains
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The Specialist’s Dilemma
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“Whoa!” The Prerequisite to DisrupSon
• “I can’t believe what I’m seeing”
• “I can’t believe what I’m hearing”
• “I can’t believe what I’m feeling”
And I can’t believe what I can now do that’s be_er than
what I was doing
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“Wow!”
Delight, FascinaSon, Amazement or Astonishment
Each and all of which have the power to safely disrupt people out of their “mindsets” and comfort zones
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"One does not discover new lands without consenSng to lose sight of the shore for a very long Sme." -‐ Andre Gide
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