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t
The Global VillageHow Mobile Games Cross Borders, or Fail to
PRESENTED BY: SIMON KHALAF@simonkhalaf
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Gaming Retains its #1 Position in Mobile
Note: US only Source: Flurry Analytics, ComScore, NetMarketShare
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It’s No Surprise App Addiction is on the Rise
Source: Flurry Analytics
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Mobile Addicts Are More Likely to Be Gamers
Source: Flurry Analytics
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Women Spend the Most Time in Games
Source: Flurry Analytics, Top iOS Gaming Apps, April-May 2014
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Number of Android Gaming Devices on the Flurry Platform (Millions)
We Are the World… Of Gamers
United
States
China
United
Kingdo
mRus
sia
German
yInd
ia
France
Brazil
Canad
a
South
Korea
151140
34 26 25 24 21 20 16 14
Note: Gaming devices are devices that have generated at least one session in a gaming app. Source: Flurry Analytics, active Android devices as of March 2014
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Average Daily Time Spent in Android Games, by Gamers (Minutes)
Gaming is the Global Pastime
Source: Flurry Analytics, 60,000 device sample, January 2014
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We Are What We PlayDistribution of Android Sessions by Game Category
Source: Flurry Analytics, 60,000 device sample, January 2014
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Percentage of Android Gamers by Category
Arcade & Action, Casual Games Span Borders
Note: Percentage of Android gamers who engaged in at least one session in any given category. Totals may add to more than 100%. Source: Flurry Analytics, 60,000 device sample, January 2014
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Average Monthly Android Session Frequency in Top Game Categories
Indians Love Card Games, Germans Love Quizzes
Source: Flurry Analytics, 60,000 device sample, January 2014
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Total time spent in apps by user country and app country of origin
We Spend the Most Time in Apps Made Nearby
Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013
United States
United Kingdom
Brazil China 0%
10%20%30%40%50%60%70%80%90%
100%
59%35% 25% 16%
5%7% 64%
33% 44%56%
18%
13%8%8%
OtherBrazilChinaUnited KingdomUnited States
Perc
enta
ge o
f tot
al t
ime
in a
pps
User country
App country of origin
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Percentage of Active Apps by Developer Country
US Losing its Lead in Software
Source: Flurry, based on all apps in the Flurry system March of each year
PC Era 2011 2012 2013 2014
65%53% 46% 38% 34%
35%47% 54% 62% 66%
OtherUS
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Worldwide Mobile Gaming Revenues
Mobile Gaming Revenue to Reach $24B in 2016
2012 2013 2014 2015 2016
9.1
13.7
17.81
21.323.8
US $
Billio
ns
Source: Gartner
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By 2016, 33% of Gaming Revenues Will Come from Ads
Ads Becoming a Bigger Slice of the Pie
2014 2015 2016
$17.81 $21.3 $23.8
$6$8.3
$12
US $
Billio
ns
AdsIAP
Source: Gartner
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Mobile’s Share of the 93B Gaming Software Industry in 2013
Mobile Gaming Is Still Only 14% of Total
Mobile14%
Handheld19%
PC19%
Console47%
Source: Gartner
An $80B Worldwide Upside Potential
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tPRESENTED BY: JOHN SMITH
Thank You
@simonkhalaf