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The Globalization of Business Research
John Saunders (AUDENCIA Nantes) andVeronica Wong (Sussex)
EIASM 2010, Aston
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Business and Management’s Improvement
1996 outcome
2001 outcome
1996 & 2001 scale
2008 scale 2008 outcome
5* 4* 173 3
7 13 5 3* 31
16 23 4 2* 32
16 23 3a1* 1815 17 3b
30 15 2 unclassified 2
13 3 1
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Business and Management’s Improvement
1996 outcome 2001 outcome 1996 & 2001 scale 2008 scale 2008 outcome
5* 4* 173 3
7 13 5 3* 31
16 23 4 2* 32
16 23 3a1* 18
15 17 3b
30 15 2 unclassified 2
13 3 1
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Roberts Report (2003)
“The RAE has been extremely successful in its intended function of distributing funds… and driving up standards”
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Top marketing publications 1973 – 2007 by affiliation of authors (%)
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Top marketing publications 1973 – 2007by affiliation of authors (%): log scale
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“Out of the mouth of babes…” (Matthew 21:16, King James Bible)
Question from a Groningen research student:
“Why is no-one publishing in the UK anymore?”
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Top marketing publications trends – by affiliation of authors (%):
extension of Stremersch, S., & Verhoef, P. C. (2005)
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Top marketing publications trends – by origin of authors (%)
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Research questions
• Is the pattern marketing’s alone?
•Is Europe in the ascendance (Mangematin & Baden-Fuller, 2008) or are the English speaking people in decline?
•Why are the changes occurring?
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Business journals that are FT and UTD listed and highly cited
Accounting: Accounting Review (AR): 1926, Journal of Accounting and Economics (JAE): 1971, Journal of Accounting Research (JAR): 1963
General Management: Academy of Management Journal (AMJ): 1958, Academy of Management Review (AMR): 1976, Journal of International Business Studies (JIBS): 1970, Strategic Management Journal (SMJ): 1980
Marketing: Journal of Consumer Research (JCR): 1974, Journal of Marketing (JM): 1936, Journal of, Marketing Research (JMR): 1964, Marketing Science (MarSci): 1982
Finance: Journal of Finance (JF): 1946, Journal of Financial Economics (JFE): 1974, Review of Financial Studies (RFS): 1988
Organization Studies and Human Resource Management: Administrative Science Quarterly (ASQ): 1956, Journal of Applied Psychology (JAP): 1917, Organization Science (OS): 1990, Organizational Behaviour and Human Decision Processes (OBHDS): 1966
Operations and IT: Information Systems Research (ISR): 1990,Management Science (ManSci): 1954, MIS Quarterly (MISQ): 1977, Journal of Operations Management: 1980, Operations Research: 1952
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UTD vs. RAE 4* over the RAE period
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UTD vs. RAE 4* over the RAE period
The global aspirers
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UTD vs. RAE 4* over the RAE period
Mainstreamers
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UTD vs. RAE 4* over the RAE period
Big RAE players
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UTD vs. RAE 4* over the RAE period
Poor little suckers
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Missing data on the authors
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Percentage of B & M top journal output by national affiliation of institution
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Percentage of B & M top journal output by nation of PhD
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Percentage of B & M top journal output by national of origin
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Top Business Journal Authors: 1964-2008
US affiliation
N=6644
US PhD O/S PhD
US origin 69% 4%
O/S origin 26% 1%
Euro affiliation
N=228
Euro PhD O/S PhD
Euro origin
50% 4%
O/S origin 23% 37%
UKaffiliation
N=234
UK PhD O/S PhD
UK origin 36% 15%
O/S origin 10% 38%
Log linear analysis of the cross-categorised frequency data indicates that the tables are significantly different from one another: US vs. Euro: G2=28.5 (<0.001)US vs. UK: G2=30.4 (<0.001)Euro vs. UK: G2=39.5 (<0.001)
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Top Business Journal Authors: 1964-2008
US affiliation
N=6644
US PhD O/S PhD
US origin 69% 4%
O/S origin 26% 1%
Euro affiliation
N=228
Euro PhD O/S PhD
Euro origin
50% 4%
O/S origin 23% 37%
UKaffiliation
N=234
UK PhD O/S PhD
UK origin 36% 15%
O/S origin 10% 38%
Log linear analysis of the cross-categorised frequency data indicates that the tables are significantly different from one another: US vs. Euro: G2=28.5 (<0.001)US vs. UK: G2=30.4 (<0.001)Euro vs. UK: G2=39.5 (<0.001)
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Top Business Journal Authors: 1964-2008
US affiliation
N=6644
US PhD O/S PhD
US origin 69% 4%
O/S origin 26% 1%
Euro affiliation
N=228
Euro PhD O/S PhD
Euro origin
50% 4%
O/S origin 23% 37%
UKaffiliation
N=234
UK PhD O/S PhD
UK origin 36% 15%
O/S origin 10% 38%
Log linear analysis of the cross-categorised frequency data indicates that the tables are significantly different from one another: US vs. Euro: G2=28.5 (<0.001)US vs. UK: G2=30.4 (<0.001)Euro vs. UK: G2=39.5 (<0.001)
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Top Business Journal Authors: 1964-2008
US affiliation
N=6644
US PhD O/S PhD
US origin 69% 4%
O/S origin 26% 1%
Euro affiliation
N=228
Euro PhD O/S PhD
Euro origin
50% 4%
O/S origin 23% 37%
UKaffiliation
N=234
UK PhD O/S PhD
UK origin 36% 15%
O/S origin 10% 38%
Log linear analysis of the cross-categorised frequency data indicates that the tables are significantly different from one another: US vs. Euro: G2=28.5 (<0.001)US vs. UK: G2=30.4 (<0.001)Euro vs. UK: G2=39.5 (<0.001)
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Index of diversity: journals/articles
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Percentage of co-authored papers
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Research questions
• Is the pattern marketing’s alone?No, but marketing is an extreme
case that reflects some national variation across disciplines (individuals, bodies, journals, degree training)
•Is Europe in the ascendance or are the English speaking people in decline?
•Why are the changes occurring?
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Research questions
• Is the pattern marketing’s alone?
•Is Europe in the ascendance or are the English speaking people in decline?
Europe is not ascending uniformly and there are others in ascendance.National contributions are converging.
•Why are the changes occurring?
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Research questions
• Is the pattern marketing’s alone?
•Is Europe in the ascendance or are the English speaking people in decline?
•Why are the changes occurring?Successive countries adopting a set of
uniform international metrics.National policy driven: research assessment and careers.Few leading PhD providers with a widening net for international talent.
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Nevil Shute in Slide Rule (1954)
“A politician or a civil servant is still to me an arrogant fool till he has proved otherwise… I have yet to find any that proved otherwise”
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Doctoral Probation TenureTemporary appointment
Permanentappointment
Candidate
Recruitment
Scholarship
Training
Supervision
Research support
Mentoring
Admin
Teaching
Publications
Salary
Leadership
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Research questions
• Is the pattern marketing’s alone?
•Is Europe in the ascendance or are the English speaking people in decline?
•Why are the changes occurring?
•Collateral thoughtsAdjusting to the dominance of team researchResearch is globalizing but are the best research teams mono-cultural?Are Britain’s premier business schools becoming like the Premier League – does it matter if our national team is…?
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“If you have a toss-up over a home grown player, we want the clubs to have the incentive to keep the home-grown player where at the moment you can have the argument that it’s cheaper to bring in players from outside…Philosophically, what we are doing is asking, ‘Is there more we could do to develop the English talent, which would negate the need to go abroad and look for talent? Can we do anything to make sure that the home talent is as good as it can be?’”
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Richard Scudmore, the Premier League’s chief executive
“If you have a toss-up over a home grown player, we want the clubs to have the incentive to keep the home-grown player where at the moment you can have the argument that it’s cheaper to bring in players from outside…Philosophically, what we are doing is asking, ‘Is there more we could do to develop the English talent, which would negate the need to go abroad and look for talent? Can we do anything to make sure that the home talent is as good as it can be?’”