Download - The Good, the Bad and the Ugly of eCommerce
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Working on the service differentiators and value proposition for online retailers
Tony Palmer CEO
Sean BoilingTechnical Director
eCommerce
Robert WongCEO
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Site design, sales usability and intuitiveness
Site excitement (deal of the day, new social)
Range Price Site speed Personalisation Added value sales Ratings/Consumer engagement/references
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Communication relevance/promptness Delivery time and expectations Receipt experience Returns Customer service Understanding what customers want
from the site Brand experience and expectation Playing vs Really needing/wanting
something
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Why do people go to a particular site? I go to Deals Direct because... I go to RealEstate.com.au because...
Why will people come to you?