Download - The Google Shopping Town Hall for Q4
The Google Shopping Town Hall
for Q4
LIVE Q&A BROADCAST
It’s Friday – Let’s Switch It Up
Join the Conversation: Submit questions and
thoughts
Today’s Resources
OVERVIEW
•Founded in 2007
•Recognized as an Official Google Shopping Partner
•350+ Active Retail Clients
•Top 50 fastest growing company in San Diego 4 years
•Recognized as one of the Top 10 best places to work in SD
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
• Facebook Advertising Management
About CPC Strategy
The Shopping Gurus
Jason BellSenior Retail Search Manager
Lewis BrannonSenior Paid Media
Manager
Today’s “Guru” Topics
• Google Text Ads vs. Google Shopping PLAs
• The Mobile Shopping Movement
• Google Shopping Growth, Revenue & Costs
• Growth of Competition - Big Box Retailers
• Google Shopping Product Feed
• Sure-fire Strategies to Utilize in Your Campaigns During Q4 2016
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Google Text Ads vs. Google Shopping PLAs
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/
The Mobile Shopping Movement
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/
Google Shopping Growth, Revenue & Costs
Growth of Competition - Big Box Retailers2014
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/
Growth of Competition - Big Box Retailers2015
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/
Google Shopping Product FeedDiagnostics Tab
Product Feed
Feed Report
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/
Sure-fire Strategies to Utilize in Your Campaigns During Q4 2016
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The CPC Strategy ISO Campaign Strategy©
Remarketing Lists for Search Ads (RLSAs)
Competitor Monitoring
Device Segmented Bidding/Campaigns
Top Sellers Breakouts
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/
Search Marketing Expo 2016 – Main Trends
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Leveraging Priority Settings to Segment (ISO)
Growth of Google Shopping
Getting Creative With RLSA Applications
Looking Ahead to Demographic Targeting
5 Attribution Modeling
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/
Would you like a Q4 Google Shopping Evaluation?
A. Yes, please.
B. No, thank you.