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History and future of electronic charts
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The history
•Adam & Eve
• From Navigation to LBS
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1983 the “microwave” is tested at the Genova Boat Show
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1984 start of sales of the world’s first product
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1988 First plotter for boats under 45’
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1991 First LCD unit – Sun-light visible and slim
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1993 First electronic chart for smaller boats
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1995 First plotter with integrated GPS
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Milestones summary• 1964 Goldfinger
• 1984 first product
• 1991 first flat LCD visible in the sun
• 1995 ARCS raster charts
• 1999 first info (phone #, services)
• 2003 first charts from private surveys
• 2005 first Platinum multi-D
• 2008 first charts on iPhone
• 2008 AVCS (official UKHO vector charts)
• 2010 from navigation to LBS and UGC
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The future
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Charts = navigation? only ?
The future
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Boating is a lot more
than just
navigating from A to B
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the time we are involved
with boating
is at least 10X more
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• We think about boating
• We search
• We plan
• We boat: we drink, we eat, we fish, we dive... (we also navigate)
• We tell our friends
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The opportunity
enjoy boating
beyond navigation
and beyond the boat itself
fun!
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The opportunity: serve all components
• We think about boating
• We search
• We plan
• We boat: we drink, we eat, we fish, we dive... (we also navigate)
• We tell our friends
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Some examples
• Social networking
• User Generated Content
• Freshest data
• Ubiquity & plotter sync
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Some examples• Social networking link
• User Generated Content
• Freshest data
• Ubiquity & plotter sync
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Some examples• Social networking ►
• User Generated Content
• Freshest data
• Ubiquity & plotter sync
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User Generated Content
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User Generated Content
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User Generated Content = updates every minute
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Freshest data
• Social networking
• User Generated Content • Freshest data (download)
• Ubiquity & plotter sync
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Freshest data
• Social networking
• User Generated Content
• Freshest data
• Ubiquity & plotter sync
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Ubiquity • PC
• iPad
• iPhone, Android, Nokia
• Plotter syncing
Enjoy the boat beyond navigation,
And beyond the boat itself
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Summary:
History = navigation
Furure = LBS (Location Based Services)
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What is in it for the customer
• Freshest data
• Most accurate data
• Instant gratification
• Enjoy anytime anywhere
• = FUN!
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The Future: what is in it for the Dealers
• Easier sell: customer is already educated, knows what he wants
• More plotter sales
• Fewer SKUs
• No returns, no stock refreshment
• CUSTOMER KEEPS RETURNING FOR UPDATES
• Opportunity for co-marketing & narrowcasting
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The two happiest moments of boating:
• When we buy the boat
• When we sell the boat
We collectively have a responsibility
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Thank you