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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 1
The Impact of
Smart Content
Maximize the value of your content
Matt Turner CTO Media and Publishing [email protected]
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Metadata Moves to the Front
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Smart Content at Every Stage
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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 8
Inception Pre-Production Production Post-
Production Distribution Archive
Semantics Descriptive Metadata
Technical Metadata Taxonomies Content Customers
Usage
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Traditional Technology = Single Purpose Data!
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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 10
Inception Pre-Production Production Post-
Production Distribution Archive
Semantics Descriptive Metadata
Technical Metadata Taxonomies Content Customers
Usage
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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 11
Inception Pre-Production Production Post-
Production Distribution Archive
Semantics Descriptive Metadata
Technical Metadata Taxonomies Content Customers
Usage
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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 12
The MarkLogic Alternative An Operational and Transactional Enterprise NoSQL Database
§ Data ingested as is (no ETL)
§ Structured and unstructured data
§ Data and metadata together
§ Adapts to changing data and changing data structures
EASY TO GET DATA IN Flexible Data Model
§ Index once and query endlessly
§ Real-time and lightning fast
§ Query across JSON, XML, text, geospatial, and semantic triples in one database
EASY TO GET DATA OUT Ask Anything Universal Index
§ Reliable data and transactions (100% ACID compliant)
§ Out-of-the-box automatic failover, replication, and backup/recovery
§ Enterprise-grade security and Common Criteria certified
100% TRUSTED Enterprise Ready
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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 13
Schema Flexibility with NoSQL What if you didn’t need to define everything up front?
And what if many of the nasty data modeling issues with metadata were just as simple as adding new elements
And you can keep EVERYTHING!
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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 14
Ontologies Instead of Categories Actually model information as it is in the real world
Not limited to a single purpose
§ Ontologies for all categories of metadata
§ Even ‘impossible’ categories like fictional worlds
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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 15
Metadata and Semantics: Smart Content!
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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 16
SNL 40
Semantics Product / Title Data Metadata
Taxonomies
Content
Customers Usage
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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 17
SNL40 Success
Michael Martin at Hollywood IT Summit May 2015
§ Tapped into deep content archive with smart content
§ Recommend and explore concepts instead of just search
§ Phenomenal engagement: made a meal out of snacks!
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Bob Pilz Taxonomy Manager Mitchell1
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Result: Symptom to Component
Semantics Product / Title Data Metadata
Taxonomies
Content
Customers!
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THE SUITCASEA USC SHORT FILM
BY ABI DAMARIS CORBIN
Erik Weaver Senior Program Manger
"Project Cloud"
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Next Generation Cloud Based WorkflowIngest, Transcode, Store, Orchestrate
c4 FrameworkIntegrate, Efficacy
MetadataCollect, Manage, Interoperability, New Ontologies
The Suitcase
Core GOALS
High Dynamic RangeAdoption, ACES
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scenechronize
Camera
Audio
Movie Magic
Final Draft
AVIDEditiorial
PIX PIX Dallies DI/Matering
Software
Mark Logic
C4Framework
SyncOnSet
Grey Meta
ColorfrontTranskoder
Source MetadataC4 MetadataModified Metadata
KeyThe Suitcase - Metadata WorkflowVersion 0.4 / September 1, 2015
Shotgun VFXSoftware
VFX CreationSoftware
MetaData Workflow
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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 24
Inception Pre-Production Production Post-
Production Distribution Archive
Semantics Descriptive Metadata
Technical Metadata Taxonomies Content Customers
Usage
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© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 25
The Impact of Smart Content!
Thank You!
Maximize the value of your content
Matt Turner CTO Media and Publishing [email protected]