Download - The Importance of Blogging for Your Business
![Page 1: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/1.jpg)
The Importance of Business Blogging
Victoria EdwardsDigital Content Strategist
![Page 2: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/2.jpg)
2Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
• @tallchickvic• linkedin.com/in/victorialedwards• [email protected]• victoria-edwards.com
Where you can find me…
![Page 3: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/3.jpg)
3Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
When I am not working…
![Page 4: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/4.jpg)
4Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
OVERVIEW
• What is Search Engine Optimization?
• Why blogging is important to your business
• Things to consider when building a blog
• Tips on how to develop content
![Page 5: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/5.jpg)
5Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
What is Search Engine Optimization?
Search engine optimization (SEO) is a collection of techniques used to increase a Web
site's ranking in search engine results pages.
![Page 6: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/6.jpg)
6Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
What is Search Engine Optimization?
• Not just about the search engines, but people too!
And….• How your website is laid out (architecture)• The type of content you have (good quality)• How active you are in social media• Who is linking to your site and the amount of
good quality links
![Page 7: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/7.jpg)
7Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
http://searchengineland.com/seotable
![Page 8: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/8.jpg)
8Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
“Content marketing will move from buzzword to mature marketing movement in 2014. From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support.”
~Jayson DeMers, Search Engine Watch
![Page 9: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/9.jpg)
9Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Why Blogging is Important to Your Business?
• Drives traffic to your website
• Aides in Search Engine Optimization (SEO)
• Position your brand as an industry leader
• Develop better customer relationships
![Page 10: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/10.jpg)
10Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Why Blogging is Important to Your Business?
And….• Can aid in lead generation
• Conversion =
![Page 11: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/11.jpg)
11Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Drives Traffic to Your Website
• Multiple blog posts will increase the number of indexed pages in search engines.
• This creates multiple entry points into your website from search engines and other sources.
![Page 12: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/12.jpg)
12Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Aides Search Engine Optimization (SEO)
• Website and blog will start to rank for keywords you are wishing to target
• Your great content you produce will make others want to link to it
• And also will be shared more in social media
![Page 13: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/13.jpg)
13Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Position Your Brand as an Industry Leader
• Content will help you develop trust with your audience
• Will position you as a subject matter expert
![Page 14: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/14.jpg)
14Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Develop Better Customer Relationships
• Developing content to:
o Solve their problemo Entertain your audienceo Educate your customers
![Page 15: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/15.jpg)
15Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Things to Consider When Building a Blog
• What platform will you use?
• How frequently will you be able to post?
• What keywords do you want to rank for?
• What will you write about?
• What other types of content will you create?
![Page 16: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/16.jpg)
16Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
What platform will you use?
• Find one that is:
o Easy to useo Easy to updateo Backend is SEO friendly
![Page 17: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/17.jpg)
17Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
What Platform will You Use?
• Many Content Management Systems (CMS) out there
• I use Wordpress…why?
![Page 18: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/18.jpg)
18Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
What platform will you use?
• I use Wordpress because:o It’s easy to useo It’s easy to updateo It’s backend is SEO friendly
Ando Has many plugins to customize your siteo Easy to find troubleshooting solutionso Easy to set upo Can have multiple users
![Page 19: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/19.jpg)
19Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
![Page 20: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/20.jpg)
20Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
WARNING!!!!
• DO NOT USE WORDPRESS.com
• I repeat DO NOT USE WORDPRESS.com
• MUST USE Wordpress.org
![Page 21: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/21.jpg)
21Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Why?
• Website Url if you use Wordpress.com:
o Yoursite.wordpress.com
• Limited with customization of site • Wordpress.com rarely rank for search results• All traffic you create goes to Wordpress• Wordress.org lets you have the software, but
it is on your domain (YourSite.com)
![Page 22: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/22.jpg)
22Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
How Frequently will You Be Able to Post?
• Depends on how much time you have
• 2-3 times a week to get maximum benefit
• Don’t set it and forget it
![Page 23: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/23.jpg)
23Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
What Keywords Do You Want to Rank For?
• Build out keyword list (10-20)
• Where do the people live that you’re trying to target?
• Core keywords + location
![Page 24: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/24.jpg)
24Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
![Page 25: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/25.jpg)
25Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
![Page 26: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/26.jpg)
26Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
What Will You Write About?
• FAQ’s • How to’s• Quizzes• Top trends in your industry• Top products in your industry• Helpful tools and resources• Top people to follow in the industry• Interview an expert• Guest blogs• Ask questions in social and report
answer
![Page 27: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/27.jpg)
27Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
What will You Write About?
And about a million more!!!!
• http://startbloggingonline.com/101-blog-post-ideas-that-make-your-blog-hot/
• http://www.hubspot.com/blog-topic-generator
• Just Google “blog ideas”
![Page 28: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/28.jpg)
28Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
What Other Types of Content Will You Create?
• Podcasts• Inforgraphs/Images• SlideShare (PowerPoint
Presentations• Whitepapers• eBooks
![Page 29: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/29.jpg)
29Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Tips on How to Develop Content
• Create a content calendar
• Use keywords in content
• Brainstorm with others
• Recycle old content
![Page 30: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/30.jpg)
30Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Create a Content Calendar
• Title of content (add location)• Keywords (Geo-focused)• Platform (social, web, blog, podcast…)• Audience • Date
![Page 31: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/31.jpg)
31Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Create a Content Calendar
![Page 32: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/32.jpg)
32Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Use Keywords in Content
• Place Keywords in:
o Page Titleso Meta Descriptiono On Page
![Page 33: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/33.jpg)
33Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Use Keywords in Content
• Make filename keyword friendly
• Add keywords in image alt parameters
![Page 34: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/34.jpg)
34Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Brainstorm with Others
• Get different perspective
• Get different ideas
• Utilize your network outside your space
• Ask questions in social media
![Page 35: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/35.jpg)
35Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.
Recycle Old Content
• No need to recreate the wheel
• Turn a blog in to a PowerPoint
• Take one idea from a blog and build it out
• Take another idea and make a inforgraphic
• Create a series
![Page 36: The Importance of Blogging for Your Business](https://reader036.vdocument.in/reader036/viewer/2022081602/55548c96b4c90548358b54dd/html5/thumbnails/36.jpg)
36Florida Blue is an Independent Licensee of the Blue Cross and Blue Shield Association.