Download - The Importance of Content Marketing
The Importance of Content Marketing
Who am I?
@simonowens
What is Content Marketing?
Why content marketing?
● The media has become increasingly fragmented
● Online display ads are ineffective● We now have all the tools and distribution of
a newsroom● Ability to create more engaged relationships
online
Forms of content marketing
Video Images
Infographics
Photography
Text
Company blog
How to form a content marketing strategy
1. Create a demographic profile of who your core customer/client is.
2. Determine what kind of news and entertainment content that customer consumes.
3. Research content produced by professional media organizations.
4. Mimic the role of a journalist and begin producing similar kinds of content
Case study: GoPro
Case study: Red Bull
Case study: Google Politics & Elections
Case Study: AmEx’s OPEN Forum
Choosing the right platform: Video
Choosing the right platform: Images
Choosing the right platform: Text
Company blog