The Importance of Fusion Skills in The Creative Industries

Steve McKevitt

4 December 2013

Steve McKevittChairman of Golden

Steve McKevittChairman of Golden

WriterStudent

‘I’d like to write a book.’

My CDIJournalism

MusicInternal Communications

Creative WritingVideo Games

Media (print and online)Digital Media Production

Public RelationsMarketingBranding

SalesGraphic Design

TV/Film ProductionEvent Management

ResearchBook Publishing

Burscough

PROJECT

Nike Football Replica Kit – Launch CampaignCOPYRIGHT 2011 GOLDEN® UK LTD.

ALL RIGHTS RESERVED.

PROJECT

PlayStation Vita - Press Pack ConceptsCOPYRIGHT 2011 GOLDEN® UK LTD.

ALL RIGHTS RESERVED.

MAKE YOURSELF.

19

Would I recommend a career in the Creative Industries?

Yes, but...

‘I’d like to write a book.’

‘I’d like to have written a book.’

23

Just because you enjoy being a consumer

doesn’t mean you’ll enjoy being a producer.

24

It’s not really a place to express your creativity.

25

‘Being creative’ is often incredibly tedious.

Be prepared to make your own fun.

26

50 hour weeks are the norm...

60+ hour weeks are not unusual

27

Poorly paid at first...

... and for many people, forever.

28

No job security.

Once you’re out of ideas you’re out of work

29

Constant Rejection.

Only ever as good as your current job...... always looking for the next one.

30

What people think they’ll be doing for a living and what they actually end up doing for a living

are usually completely different.

The Challenge for HE

What employers are looking for:

Divergent Thinkers Determination

TalentFusion Skills

The Challenge for HE

What we get at the moment:

Straight Line Thinkers Idealistic

QualificationsVertical Skills

Yes, but...

I’ve loved working in the Creative Industries

It’s been rewarding, challenging,interesting, exciting, fast-moving

and ever-changing...

... but it’s not what I thought it would be.

And it’s definitely not for everyone.