Download - The Importance of Live Stream Monitoring
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Presented by Hiren Hindocha, CEO at Digital Nirvana
The Importance of Live Stream Monitoring
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Today’s Situation
The industry is headed to Live Streaming.
“Mobile is the new TV.” Frank N. Magid Associates Study 2013
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Key Challenge
The Live Stream Workflow has Many Moving Parts.
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Customer Loyalty is at Risk
• All broadcasters are competing for the end user
• End user experience is paramount
• Substandard stream quality = lost consumer
• Lost consumer = lost ad revenue
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Live Stream Monitoring Today?
• Manual monitoring is not a scalable solution
• Can’t go back in time to see what went wrong
• Prone to human error
• Expensive
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
All Streams Are Not Alike
Stream A
Stream B
Stream C
iPad
Android
PC
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
FCC Requires Proof of Closed Captions
FCC Has Set Deadlines for Web Captioning
• September 30, 2012: Pre-recorded video programming that is not “edited for the Internet” must be captioned.
• March 30, 2013: Live and near-live video programming must be captioned.
• September 30, 2013: Pre-recorded video programming that is substantially edited for the Internet must be captioned.
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Advertisers Require Proof-of-Airing
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Online Video Advertising is
Growing Rapidly
• Experts predict rise from $3.5 billion in 2010 to
$22 billion by 2016 Digital TV Research
• Online video advertising is growing at 100 percent year-on-year
Internet Advertising Bureau
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Two Solutions Available Today
Type Monitoring Agent Location
Functionality
Embedded Monitoring Agent
App-based Monitoring Software
Live Stream Analysis
Non-Embedded Monitoring Agent
Cloud-based Monitoring Software
Live Stream Analysis Plus Recording
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Embedded Agent Approach
Internet Cloud iPad
Android
PC
Embedded QOE Monitoring Agent
Portal
Analytics ReportingCompanies:• Witbe• Ineoquest• Bridgetech• Telchemy
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Embedded Agent Approach
Internet Cloud iPad
Android
PC
Embedded QOE Agent Portal
Analytics Reporting
Advantages:• Perceptual quality can be
monitored
• Quality of different devices can be measured
Disadvantages:Broadcasters still need to record their streams for:
• FCC web caption compliance• Advertising proof-of-airing
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Non-Embedded Agent Approach
Company:• Digital
Nirvana
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Non-Embedded Agent Approach
Advantages:• Perceptual quality can be monitored
• Live streams can be recorded and logged to enable: • FCC web caption compliance• Advertising proof-of-airing
• Records both FLV and HLS streaming formats
• Recorded streams can be easily searched with any web browser
• Simple cut-clip functionality makes it easy for even non-technical sales people to prove online ad runs
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Non-Embedded Agent Approach
Advantages of a Cloud-Based Solution:
• Move monitoring expense from Capex to Opex
• Spread monitoring expense over 12 months
• Substantially reduce costs by eliminating upfront installation and maintenance expense
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Four Key Take-Aways
1. Quality of experience is critical to keeping consumers
2. Web captioning compliance must be proven to the FCC
3. Proof-of-airing is required for online advertisers
4. Monitoring the live stream is essential to online success
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Future Challenges
• Monitoring highly targeted advertising on live streams
• Monitoring VOD and VOD advertising
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
Questions?
www.digital-nirvana.com
© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org
For More Information
Hiren Hindocha, [email protected]