Download - The Importance of Play
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the importanceof play@FITCHdesign
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storydoing vs storytellingshared experiencesplay as an experiencewho does it well?the commercial value of playyour unique experience signature
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storytelling
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brands create experiences and communicate them to consumersstorytelling
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storydoing
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brands invite consumers to create experiences togetherstorydoing
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storydoing participatorypersonalplayful
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yayoikusama
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yayoikusama
460 window schemes64 countries7 special concept stores
— selfridges’ yayoi kusama louis vuitton concept store repeatedly sold out of pieces from the collection
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red bull
red bull conveys its story through the creation of compelling experiences, all carefully crafted to “give you wings”
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philosophy: don’t rent space at other people’s events — create (and own) your own experiences
red bull
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— a natural outgrowth of the company’s strategy: personal interactions, athlete sponsorship, event participation
red bull
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red bull
80 tv stations50 countries280 digital partners52 million views
— the most-watched live stream in history
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red bull
In the six months immediately following stratos, sales rose 7% to $1.6 billion in the U.S.
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intellectual
aspirational
playful
sensory
social
physical
emotional
behavioural
sharedexperiences
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intellectual
aspirational
play
sensory
social
physical
emotional
behavioural
sharedexperiences
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play reason
learningas kids
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reasonplay
learningas adults
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play reason
what aboutkidults?
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play has commercial value to businesses and brands to sell products and services
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happinesscreativityinnovationlearning
play can unlock:
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happinesscreativityinnovationlearning
play can unlock:
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happinesscreativityinnovationlearning
play can unlock:
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happinesscreativityinnovationlearning
play can unlock:
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coca cola hello happiness
play happiness
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delltechnology park
play happiness
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play creativity
bmw + guggenheimthe lab
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play creativity
legoplay well
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play innovation
box park dubairevolutionary retail
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play innovation
pirchhow to live, not what to buy
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play learning
metro trains melbourne dumb ways to die
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play learning
asian paintscolour confidence
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play
commercial value to your business
story doing
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some of the most successful businesses we know today adopted the concept of play more than a century ago
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the theatre of retailmr harry gordon selfridge
1909
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selfridges1909
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selfridgestoday
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selfridges is not just about playful experiences
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bold thinkingseamless experience
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we create what we call your unique ‘experience signature’
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we believe if your brand is your essence...
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then your experience signature is your presence.
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what is yourexperience signature?
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thank you
what is yourexperience signature?
@FITCHdesign