Download - The Innovation Journey: The Transformation of Traditional Business Based Upon Actionable Information
Customer-driven interactive experiences that lead to transaction at every touch
point
WELCOME TO
Chico’s DIGITAL RETAIL THEATRE™
PHONE
EMPOWEREDINFORMED MOTIVATED
TRANSACTIVEON-THE-GO
RELAXEDINSPIRED
BROWSING CONTENTTRANSACTIVE
AT REST
INDULGENTSEE IT, TOUCH IT, TRY IT ON
PERSONAL CONNECTIONTRANSACTIVE
AT PLAY
SOPHISTICATEDTASK ORIENTED
VIEWING RICH MEDIATRANSACTIVE
AT WORK
TABLET
STORECOMPUTER
It’s A New DayDigital Retail Theatre is “Multichannel” made
real“Information Anywhere Anytime” reached the tipping point – we
are now untethered and constantly connected – in every moment of our lives
Customers have unprecedented access and options – to brands, tools, pricing, communities, connections and content
The lines between brick and mortar, online, neighborhood+, have blurred – all facets of everyday life can play a role in the
brand experience
Brands will “win” based on how well they know their customers and how well they stitch all these touch points together for and
endless experience
A sneak preview of how we see things:
The day is done and she’s thinking about trips and adventures….
They are planning a trip to New York (exciting!) maybe now is a good time to pinpoint some good restaurants….
“StyleEdit” magazine pops up (from Chico’s) and offers original amazing content regarding restaurant reviews in
Manhattan….
Woven in to the content are beautiful photos of our model dining in New York in a lovely dress….One touch and Voila! –
dress purchased!
The next morning she wakes up and checks her smartphone, gets feedback on her sleep quality from her Apple watch, (poor) thinks “I need better sleepwear! – I have to go to
SOMA!” – but - remembers she has a lunch appointment, and thinks about the million things her day is filled with….
The world of connected devices comes to life:
She manages to make the lunch appointment and gets beaconed by SOMA as she leaves, remembers to stop in to get
more comfortable sleepwear….
Is greeted by our associate who was already notified on our “Customer Book” that Mary checked the site this morning based on feedback from her Apple watch – BUT – Suddenly
Mary remembers Friday, New York, and bolts to Boston Proper for accessories!
At a romantic dinner in Manhattan, her husband compliments her on her dress and admires her bracelets to which she
exclaims : “It’s the latest download from Chico’s 3D Library! – I printed them before we left!”
A few crazy days later and she is finally….
Integrated Platform consisting of:
• Core enterprise-wide systems
• Cloud-based data and services
• Application and presentation layers
What is Chico’s Digital Retail Theatre?
Mobile Experiences
• Device-specific
• Consistent brand engagement
• Customer apps
• Digital commerce
What is Chico’s Digital Retail Theatre?
Boutique Experiences
• Intelligent Digital signage
• Interactive displays
• Tablet apps
• POS
• Mobile POS
What is Chico’s Digital Retail Theatre?
• Shoppable Content
• Augmented Reality
• Location Sensing
• Recognition Capabilities
• Social Media
• Predictive Analytics
• Big Data
• Wearables
What is Chico’s Digital Retail Theatre?
Increased Sales
Exceed Customer Expectations
Gain Competitive Advantage
Why Chico’s Digital Retail Theatre?
Increases Sales
• We attract new customers
• We retain existing customers
• Increase transaction quantities and dollars
Why Chico’s Digital Retail Theatre?
Exceed Customer Expectations
• Any time - Around-the-clock
• Any place - On-the-go, home, work, boutique
• Any device - Phone, tablet, wearable, computer
Why Chico’s Digital Retail Theatre?
Gain Competitive Advantage
• Lead in delivering digital retail
• Build and maintain brand loyalty
• Provide a unique customer experience
Why Chico’s Digital Retail Theatre?
For Our Customers
For Our Sales Associates
For Our Company
Benefits of Chico’s Digital Retail Theatre
For Our Customers
• Availability – engagement on her terms
• Personalized experiences
• Full product line – “endless aisle”
• Loyalty – rewards, discounts, deals
• Universal shopping cart
Benefits of Chico’s Digital Retail Theatre
For Our Sales Associates
• Actionable customer insights
• Communication tools
• Productivity tools
• Mobile POS
• Universal shopping cart
Benefits of Chico’s Digital Retail Theatre
For Our Company
• Single view of the customer
• Targeted communication
• Consistent message by brand
• Improved analytics and reporting
Benefits of Chico’s Digital Retail Theatre